ABDI MASSA: Jurnal Pengabdian Nasional
Vol 2 No 01 (2022): Education for Sustainable Development

AA MICRO BUSINESS EMPOWERMENT BY USING SOCIAL MEDIA

Kunto Inggit Gunwan (Universitas 17 Agustus 1945 Surabaya)
Mataji Mataji (Universitas 17 Agustus 1945 Surabaya)



Article Info

Publish Date
27 Jan 2022

Abstract

Since the enactment of the Asean Economic Community (MEA) at the end of 2015 should encourage all economic actors, including SMEs and Micro Enterprises, to improve themselves in order to improve the quality of production of both goods and services. If this is not done, then Indonesia is a "soft" market for other Asean countries because Indonesia has the largest population (population size) in Asean, which is no less than 270 million people. SMEs and Micro Enterprises, which are the embodiment of the people's economic democracy, will be very hit when the flow of goods and services from various Asean countries invades the Indonesian market. Realizing this, empowering SMEs and Micro Enterprises is a must and a necessity to be able to find a national identity that has a comparative advantage and a competitive advantage. This activity begins with identifying the existing problems and then looking for a solution method, the method used is to provide training and assistance. The result that has been achieved is the ability of AA's business to optimize its sales by using social media. Thus, the AA Micro Enterprises can improve their capabilities in the field of simple bookkeeping and business management. The existence of these outputs is an indication of increasing business empowerment.

Copyrights © 2022






Journal Info

Abbrev

abdimassa

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Public Health Other

Description

Jurnal Pengabdian Nasional ABDI MASSA ber e-ISSN 2797-0493 ini adalah Jurnal Pengabdian Nasional, memuat artikel ilmiah hasil pengabdian kepada masyarakat dengan fokus pada bidang teknologi tepat guna dan kewirausahaan. Hasil-hasil kegiatan pengabdian masyarakat berupa penerapan dan pendampingan ...