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All Journal ABDI MASSA: Jurnal Pengabdian Nasional
Kunto Inggit Gunwan
Universitas 17 Agustus 1945 Surabaya
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Public Health Other

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AA MICRO BUSINESS EMPOWERMENT BY USING SOCIAL MEDIA Kunto Inggit Gunwan; Mataji Mataji
ABDIMAS Vol 2 No 01 (2022): Education for Sustainable Development
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

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Abstract

Since the enactment of the Asean Economic Community (MEA) at the end of 2015 should encourage all economic actors, including SMEs and Micro Enterprises, to improve themselves in order to improve the quality of production of both goods and services. If this is not done, then Indonesia is a "soft" market for other Asean countries because Indonesia has the largest population (population size) in Asean, which is no less than 270 million people. SMEs and Micro Enterprises, which are the embodiment of the people's economic democracy, will be very hit when the flow of goods and services from various Asean countries invades the Indonesian market. Realizing this, empowering SMEs and Micro Enterprises is a must and a necessity to be able to find a national identity that has a comparative advantage and a competitive advantage. This activity begins with identifying the existing problems and then looking for a solution method, the method used is to provide training and assistance. The result that has been achieved is the ability of AA's business to optimize its sales by using social media. Thus, the AA Micro Enterprises can improve their capabilities in the field of simple bookkeeping and business management. The existence of these outputs is an indication of increasing business empowerment.
DEVELOPMENT OF TRADITIONAL CAKE MICRO BUSINESS "LARIS" IN MENUR PUMPUNGAN SURABAYA Kunto Inggit Gunwan; Mataji Mataji
ABDIMAS Vol 2 No 04 (2022): PENDIDIKAN MASYARAKAT
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

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Abstract

Since enactment Public Economy ASEAN (MEA) on end year 2015 should encourage all economic actors without exception SMEs and Micro Enterprises to improve themselves in order to improve the quality of production of both goods and services. If not done, then Indonesia is a "soft" market for Asean countries other because of Indonesia has the largest population ( population size ) in Asean, namely no less 270's million soul population. SMEs and Effort Micro which is embodiment people's economic democracy, is very hard hit when the flow of goods and services is so swift from various Asean countries invaded the Indonesian market. Realizing that doing strengthening ( empowered ) to SMEs and Effort Micro is a must and the necessity of being able to find a national identity that has a comparative advantage and competitive advantage . This activity begins with identifying existing land issues and next looking for method the solution, method which used is with provide training and assistance. The results that have been achieved are the ability traditional cake business optimizing sales with use local raw materials. With thereby Effort Micro Traditional Cake " selling" could increase ability in the field production and management effort. Existence outside the as indication enhancement empowerment effort.
PEMBERDAYAAN POTENSI PRODUKSI DAN PEMASARAN MELALUI MEDIA SOSIAL PADA USAHA MIKRO KUE TRADISIONAL “ LARIS “ DI MENUR PUMPUNGAN KOTA SURABAYA Kunto Inggit Gunwan; Mataji Mataji
ABDIMAS Vol 3 No 03 (2023): PENDIDIKAN MASYARAKAT
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

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Sejak diberlakukannya Masyarakat Ekonomi Asean (MEA) pada akhir tahun 2015 seharusnya mendorong keseluruhan pelaku ekonomi tidak terkecuali UKM dan Usaha Mikro untuk berbenah diri dalam rangka meningkatkan kualitas produksi baik barang maupun jasa. Bila tidak dilakukan, maka Indonesia merupakan pasar “empuk” bagi negara Asean lainnya karena Indonesia memiliki penduduk terbesar (population size) di Asean, yakni tidak kurang 270-an juta jiwa penduduk. UKM dan Usaha Mikro yang merupakan pengejewantahan demokrasi ekonomi rakyat, menjadi sangat terpukul bila arus barang dan jasa begitu derasnya dari berbagai Negara Asean menyerbu pasar Indonesia. Menyadari yang demikian melakukan penguatan (empowering) terhadap UKM dan Usaha Mikro adalah sebuah keharusan dan keniscayaan untuk bisa menemukan jati diri bangsa yang memiliki comparative advantage dan competitive advantage. Kegiatan ini diawali dengan mengidentifikasi permasalahan yang ada dan selanjutnya dicarikan metode pemecahannya, metode yang digunakan adalah dengan memberikan pelatihan dan pendampingan. Hasil yang telah dicapai adalah adanya kemampuan usaha Kue Tradisional yang mengoptimalkan penjulannya dengan menggunakan bahan baku lokal. Dengan demikian Usaha Mikro Kue Tradisional “ laris “ dapat meningkatkan kemampuannya dibidang produksi dan manajmen usaha dan pemasaran online melalui media sosial. Adanya luaran tersebut sebagai indikasi peningkatan pemberdayaan usaha.
Co-Authors Mataji Mataji