Global Science Society
Vol 4 No 1 (2022): Global Science Society (GSS) Jurnal Ilmiah Pengabdian Kepada Masyarakat

INCREASING PRODUCTION CAPACITY AND DIVERSIFICATION OF TRADITIONAL BEVERAGE PRODUCTS "KUNYIT ASEM" AT WEDANG MANDIRI BUSINESS GROUP IN LANGSA CITY

T. Putri Lindung Bulan (Fakultas Ekonomi, Universitas Samudra)
Tuti Meutia (Fakultas Ekonomi, Universitas Samudra)
Mulia Syafrida Sari (FKIP, Universitas Samudra)



Article Info

Publish Date
29 Jan 2022

Abstract

This community service activity was carried out at Gampong Jawa, Langsa Baro District, Langsa City which aims to overcome the problems faced by partners who are MSME entrepreneurs who run a traditional beverage production business in the form of 'kunyit tamarind'. Businesses run by partners have the prospect of developing better by considering the opportunities and potential they have. The method used in implementing this service are (1) the lecture and discussion method; namely by formulating and justifying partner problems to provide the best solution; (2) Demonstration and practice methods, namely modifying production equipment and improving production systems in order to obtain optimal results, and (3) Observation methods, namely monitoring and assisting partners' businesses during the PkM implementation. Efforts to increase production capacity are carried out by adding additional supporting production machines such as automatic grating machines, so as to help production efficiency, by saving the number of production hours. Furthermore, improvements are given to the appearance of the packaging and brand to make it more attractive, and influence buying interest in customers. Product diversification is done by increasing the variety of bottle packaging sizes with adjusted prices.

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Journal Info

Abbrev

gss

Publisher

Subject

Arts Humanities Computer Science & IT Education Energy Engineering Environmental Science Public Health Social Sciences

Description

Jurnal Pengabdian Kepada Masyarakat ini bertujuan untuk mempublikasikan seluruh hasil pengabdian yang dilakukan oleh dosen baik berupa aplikasi teknologi tepat guna, diseminasi inovasi, maupun pemgembangan model pemberdayaan masyarakat yang meliputi: biosains, teknologi industri, teknologi pangan, ...