AICS
Vol. 3 No. 2 (2021): International Conference on Global Innovation and Trends in Economy 2021

The Effect of Experience Quality, Customer Perceived Value and Customer Satisfaction on Customer Loyalty of Outdoor Restaurant During the Covid-19 Pandemic

Wuisan, Dewi (Unknown)
Elton, Kenny (Unknown)



Article Info

Publish Date
16 Dec 2021

Abstract

The purpose of this study was to determine customer loyalty from using experience quality, customer perceived value and customer satisfaction variables. Cork & Screw Restaurant, located in Jakarta a restaurant outdoor concept restaurant so how customer loyalty is at this restaurant especially during the Covid 19 pandemic, outdoor concept restaurants are the customer's choice. In this study, using variables are experience quality, customer perceived value and customer satisfaction, and variable customer loyalty. The population in this study is for consumers who have visited and eaten at the Cork & Schew restaurant. Sample size using 260 respondents, sampling technique is Non Probability Sampling with purposive sampling method, data collection techniques with electronic and online questionnaries (G-form), measurement Scale: Interval scale with Likert scale and data Analysis Method: Structural Equation Modeling – Partial Least Square 3.0 Program. The results of this study indicate that experience quality has a positive effect on customer perceived value, customer satisfaction and customer loyalty. In the customer variable, perceived value shows a positive effect on customer satisfaction and customer loyalty.

Copyrights © 2021






Journal Info

Abbrev

conferenceseries

Publisher

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

ADI International Conference Series (AICS) is open access journal published by Asosiasi Dosen Indonesia. AICS (ADI International Conference Series) is Supported by ADI Publisher & Organized by Pandawan. AICS (ADI International Conference Series) provides media to publish scientific articles from ...