Coopetition : Jurnal Ilmiah Manajemen
Vol. 13 No. 1 (2022): Coopetition : Jurnal Ilmiah Manajemen

Strategi Pemasaran Produk Fulprotek PT. Asuransi Takaful Keluarga dan Bank Muamalat Indonesia

Putri Ayuni (Universitas Islam Negeri Sumatera Utara)
Nuri Aslami (Universitas Islam Negeri Sumatera Utara)

Article Info

Publish Date
22 Feb 2022

Abstract

Marketing is one of the economic sciences that has been developing for a long time, and until now marketing greatly affects the success of a company to be able to survive in market share. Therefore the company must carry out a marketing mix which also has an influence to determine the success or failure of marketing its products. If the marketing mix implemented by the company is able to market its products well, this will affect the company's goals.

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Journal Info
Coopetition : Jurnal Ilmiah Manajemen
Website

Abbrev

coopetition

Publisher

Institut Manajemen Koperasi Indonesia

Subject

Economics, Econometrics & Finance Education Social Sciences Other

Description

Coopetition : Jurnal Ilmiah Manajemen (E-ISSN : 2615-4978, P-ISSN : 2086-4620) adalah jurnal ilmiah bidang manajemen yang diterbitkan oleh Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia, yang semula dua kali dalam setahun, menjadi tiga kali dalam setahun yaitu bulan Maret, ...