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Strategi Pemasaran Produk Fulprotek PT Asuransi Takaful Keluarga dan Bank Muamalat Indonesia Putri Ayuni; Nuri Aslami
VISA: Journal of Vision and Ideas Vol 1 No 3 (2021): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.832 KB) | DOI: 10.47467/visa.v1i3.794

Abstract

Marketing is one of the economic sciences that has been developing for a long time, and until now marketing greatly affects the success of a company to be able to survive in market share. Therefore the company must carry out a marketing mix which also has an influence to determine the success or failure of marketing its products. If the marketing mix implemented by the company is able to market its products well, this will affect the company's goals. Keywords: Marketing. Economy, Fullprotect
Strategi Pemasaran Produk Fulprotek PT. Asuransi Takaful Keluarga dan Bank Muamalat Indonesia Putri Ayuni; Nuri Aslami
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 1 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i1.1185

Abstract

Marketing is one of the economic sciences that has been developing for a long time, and until now marketing greatly affects the success of a company to be able to survive in market share. Therefore the company must carry out a marketing mix which also has an influence to determine the success or failure of marketing its products. If the marketing mix implemented by the company is able to market its products well, this will affect the company's goals.
Komunikasi Antar Budaya Dalam Perspektif Antropologi Putri Ayuni; Anni Zuhro Syafrida Hasibuan; Suhairi Suhairi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 2 No 1 (2022): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.096 KB) | DOI: 10.47467/dawatuna.v2i1.503

Abstract

Intercultural communication develops based on two interconnected premises. First, you live in a time when changing technology, travel, economic and political systems, immigration patterns, and population density have resulted in a world in which you regularly interact with people from different cultures. Second, nowadays, people are very sensitive to the fact that the influence of culture on communication is very close and great. Your cultural background and experience help you determine how the world should be for you and how you will interact with it. Anthropological perspective in intercultural communication is looking at intercultural communication from an anthropological point of view, because the communication already contains cultural values. Intercultural communication is part of the marriage between the disciplines of anthropology and communication which later became a separate discipline both in communication science and in anthropology. Anthropology is one of the fields of science that is the root or foundation of the birth of communication science. In subsequent developments, cultural experts realized the importance of communication in the cultural field.