Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Vol 5, No 1 (2022): Budapest International Research and Critics Institute February

The Influence of Products and Promotional Mix on Tourists’ Decision: (Case Study of Pramuka Bee Park, Cibubur, East Jakarta)

Gagih Pradini (Unknown)
Bagus Syarifuddin (Unknown)
Kumba Digdowiseiso (Unknown)
Octavia Miranti (Unknown)

Article Info

Publish Date
23 Jan 2022

Abstract

Pramuka Bee Park is one of the tourist destinations in Cibubur, East Jakarta. Our research aims to find out whether the product and promotional mix affect the decision of tourists to visit. We used a quantitative-descriptive, using primary data of questionnaires as many as 100 respondents. The data can be analyzed through multiple linear correlation analysis, instrument tests, modern feasibility tests, and T tests. This study showed that both product and promotional mix had a positive and significant effect on visiting decision.

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Journal Info
Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Website

Abbrev

birci

Publisher

Budapest International Research and Critics University Journal

Subject

Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Description

Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences is a peer-reviewed journal published in February, May, August and November by Budapest International Research and Critics University Journal (BIRCU-Journal). BIRCI welcomes research papers in ...