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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Octavia Miranti
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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The Influence of Products and Promotional Mix on Tourists’ Decision: (Case Study of Pramuka Bee Park, Cibubur, East Jakarta) Gagih Pradini; Bagus Syarifuddin; Kumba Digdowiseiso; Octavia Miranti
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3778

Abstract

Pramuka Bee Park is one of the tourist destinations in Cibubur, East Jakarta. Our research aims to find out whether the product and promotional mix affect the decision of tourists to visit. We used a quantitative-descriptive, using primary data of questionnaires as many as 100 respondents. The data can be analyzed through multiple linear correlation analysis, instrument tests, modern feasibility tests, and T tests. This study showed that both product and promotional mix had a positive and significant effect on visiting decision.
Co-Authors Bagus Syarifuddin Gagih Pradini Kumba Digdowiseiso, Kumba