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All Journal Syntax Literate: Jurnal Ilmiah Indonesia EQIEN - JURNAL EKONOMI DAN BISNIS jurnal ilmiah hospitality Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial AKSELERASI: Jurnal Ilmiah Nasional Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Management, Business, and Social Science Jurnal Pengabdian kepada Masyarakat Media Bina Ilmiah Nusantara : Jurnal Ilmiah Pariwisata dan Perhotelan
Gagih Pradini
Universitas Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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THE EFFECT OF SERVICES AND IMAGES ON TOURIST SATISFACTION AS USERS OF TRANS-JAKARTA TO TOURISM DESTINATIONS AT RAGUNAN WILDLIFE PARK DURING THE COVID-19 PANDEMIC Gagih Pradini; Rahayu Lestri; Resti Hardini
AKSELERASI: Jurnal Ilmiah Nasional Vol 3 No 3 (2021): AKSELERASI: JURNAL ILMIAH NASIONAL
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jin.v3i3.460

Abstract

Tourism is one of the essential components to drive economic growth around the world in recent times, one of the tourism activities is visiting tourism destinations. This research activity is expected to provide the correct strategic input for Transjakarta companies during the pandemic. The variables used are Service Quality (X1) and Image (X2). Determining the location and channel used to provide services to customers involves thinking about how to deliver or deliver services to customers and where this will be done. Problem Solving Orientation states and Dependent Satisfaction (Y1) where service, product, and image benchmarks are maintained during the pandemic despite following health protocols.
Pengaruh Bauran Promosi Dan Lokasi Terhadap Keputusan Pembelian di Food Court Margo City Mall Sebagai Penunjang Amenitas Pariwisata di Depok Jawa Barat Gagih Pradini; Resti Hardini
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 2 No. 1 (2021): November 2021
Publisher : CV ODIS

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Abstract

The purpose of this research is as input to the company in determining the promotion mix strategy and location for improving purchasing decisions. In addition, the research aims to provide a discourse on the tourism sector in restaurant or food court amenities activities in Depok. The results showed that the promotion mix had a positive and significant influence on purchasing decisions. Location also has a positive and significant effect on purchasing decisions. This can provide an illustration that the promotion mix strategy and location of the Margo City Mall food court are well reflected in the behavior of consumers as visitors in using or buying the Food Court at Margo City Mall so that it can support tourism amenities in Depok, West Java.
The Influence of Digital Marketing and Promotion on Visiting Interest in Shangri-La Hotel Jakarta Gagih Pradini; Akristi Eni; Kumba Digdowiseiso
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5047

Abstract

Hotels are an alternative accommodation that is quite preferred by immigrants, so the price aspect greatly affects the interest and interest of immigrants to stay at the hotel.  Shangri-La Hotels Jakarta is a 5-star hotel located in sudirman area, Central Jakarta.  The purpose of this research is to find out the influence of Digital Marketing and Promotion on Visiting Interests at Shangri-La Hotel Jakarta.   Sampling in this study using purposive sampling techniques. The data in this study was collected through primary data, namely by distributing questionnaires to 98 respondents. Data analysis in this research uses testing techniques that are in SPSS 23. The results of the research prove that the digital marketing and promotion variables, together produce data that affects the interest in visiting at Shangri-La Hotel Jakarta.
Environmental Benefits of Community-Based Tourism Activities in Setu Babakan Betawi Cultural Village, South Jakarta Anisa Putri Kusumaningrum; Gagih Pradini; Kumba Digdowiseiso; Fitri Agustiani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5067

Abstract

Community participation is an indicator of success in community-based tourism, a tourism destination that includes local communities in order to create collaboration and collaboration and Mutual benefits that synergize with each other. Setu Babakan Betawi Cultural Village is one of the popular destinations in Jakarta, because of its uniqueness, namely as a conservation of betawi culture in Jakarta.  community in the pariwasata activity in Setu Babakan Betawi Cultural Village using a qualitative research approach whether, in addition to using primary data researchers also use secondary data and literature studies to retrieve data.
The Influence of Digital Marketing and Promotion on Visiting Interest in Shangri-La Hotel Jakarta Gagih Pradini; Akristi Eni; Kumba Digdowiseiso
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5084

Abstract

Hotels are an alternative accommodation that is quite preferred by immigrants, so the price aspect greatly affects the interest and interest of immigrants to stay at the hotel.  Shangri-La Hotels Jakarta is a 5-star hotel located in sudirman area, Central Jakarta.  The purpose of this research is to find out the influence of Digital Marketing and Promotion on Visiting Interests at Shangri-La Hotel Jakarta.   Sampling in this study using purposive sampling techniques. The data in this study was collected through primary data, namely by distributing questionnaires to 98 respondents. Data analysis in this research uses testing techniques that are in SPSS 23. The results of the research prove that the digital marketing and promotion variables, together produce data that affects the interest in visiting at Shangri-La Hotel Jakarta.
The Influence of Products and Promotional Mix on Tourists’ Decision: (Case Study of Pramuka Bee Park, Cibubur, East Jakarta) Gagih Pradini; Bagus Syarifuddin; Kumba Digdowiseiso; Octavia Miranti
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3778

Abstract

Pramuka Bee Park is one of the tourist destinations in Cibubur, East Jakarta. Our research aims to find out whether the product and promotional mix affect the decision of tourists to visit. We used a quantitative-descriptive, using primary data of questionnaires as many as 100 respondents. The data can be analyzed through multiple linear correlation analysis, instrument tests, modern feasibility tests, and T tests. This study showed that both product and promotional mix had a positive and significant effect on visiting decision.
Analysis of the Influence of Tourist Satisfaction and Tourist Attraction on Gunung Padang, Padang City Attractions Gagih Pradini; Rizky Andhika Gumelar; Anisa Putri Kusumaningrum
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4642

Abstract

Gunung Padang tourist destination, Padang City is one of the top tours in Padang City, West Sumatra. This research aims to find out the influence of tourist satisfaction. This method uses descriptive quantitative with an approach using primary data consisting of interviews with destination managers. Field mounts and peer questionnaires of 100 respondents, model feasibility tests, classical assumption tests and multiple linear regression tests. This research shows that the variables of the skinas of the service have a significant positive effect on the variables of tourist attractions, while tourist attractions have a significant positive effect on the variables of tourist attractions.
Analysis the Attractions and Facilities of Marandang Traditional Culinary Festival against the Motivation of Visitors in Padang City Gagih Pradini; Fitri Agustiani; Anisa Putri Kusumaningrum
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4621

Abstract

The Marandang Traditional Culinary Festival is one of the festivals created by the The Marandang Traditional Culinary Festival is a festival created by the Padang City Tourism Office to motivate visitors outside the city with the aim of introducing the hereditary culture of cooking rendang. This study aims to determine the analysis of the Attractiveness and Facilities of the Marandang Traditional Culinary Festival on the Motivation of Visitors. In taking this sample for this study using purposive sampling. Data taken in this study through primary data by distributing questionnaires to 76 respondents. The analytical technique used is the tests contained in SPSS 23. The results of this study indicate that the variables of Attractiveness, Facilities, as well Attractions and Facilities together produce data that affect the motivation of visitors in the city of Padang.
Social Benefits of Community-Based Tourism Activities in Betawi Setu Babakan Cultural Village, South Jakarta Gagih Pradini; Anisa Putri Kusumaningrum; Fitri Agustiani
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 2 No. 2 (2022): May 2022
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Community participation is an indicator of success in community-based tourism, a tourism destination especially to include local communities in order to create collaboration and mutual benefits that synergize with each other. Betawi Setu Babakan cultural village is one of the popular destinations in Jakarta, because of its uniqueness, namely as a conservation of betawi culture in DKI Jakarta. community participation in betawi cultural villages is what must exist, researchers will see what social benefits the community gets in the pariwsata activities. In the Betawi Setu Babakan Cultural Village using qualitative research panels whether, in addition to using primary data researchers also use secondary data and literature studies to retrieve data
Business Marketing Strategies of Tour and Travel Agency to Survive in The Covid-19 Pandemic Gagih Pradini; Anisa Putri Kusumaningrum; Fitri Agustiani; Indah Triwulan Dari
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 2 No. 2 (2022): May 2022
Publisher : CV ODIS

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Abstract

In early 2020, the world was shocked by the case of the spread of the Covid-19 outbreak which is increasingly widespread, but this has an impact on tourism activities. In Indonesia, one of the tourism sectors that feel the impact is the business of a travel agency or travel agent. In order to stay afloat in this pamdemi, of course, travel agents need a marketing strategy to sell their products. This research aims to find out what marketing strategies are used by travel agency businesses or travel agents to stay afloat in the Covid-19 pandemic with a case study of PT. Patih Indo Permai Tour and Travel. The method used is qualitative-descriptive using data triangulation consisting of, interviews to the Company, Customes, and Stakeholders (Tenants) at PT. Patih Indo Permai Tour and Travel. The results of this study are known to PT. Patih Indo Permai Tour and Travel affected by Covid-19, PT. Patih Indo Permai Tour and Travel conducts a Market Diverensification Marketing Depreciation Strategy, which sells products that are different from the previous products (providing SWAB Antigen / PCR Test services, renting out some office space, and opening cooperatives). The strategy was successfully carried out to meet the needs of the office and stabilize the company's revenue.
Co-Authors Achmad Mas Nugroho Akristi Eni Alisya Nur Insani Anisa Putri Kusumaningrusm Anisa Sesar Yuni Purwati Asep Syaiful Bahri, Asep Syaiful Aulia Ananda Azril Azahari B Syarifudin Latif Bagus Syarifuddin Bambang Subiyanto Dipa Teruna Awaloedin Diva Alya Ema Rahmawati Emilio Angga Fera Dhian Anggraini Fitri Agustiani Fitri Agustiani Frita Pratami Heliyu Binti Indah Triwulan Dari Intan Suci Amalia Kumba Digdowiseiso, Kumba Kusumaningrum, Anisa Putri Liliana Dewi Muhammad Andriansyah Satritama Muhammad Zaqi Nava Annisya Febrianti Nova Nur Rizkia Octavia Miranti Padila Padila Prili Diana Rosa Putri Aisyah Prisilia Putri Aulia Ardani Rahayu Lestri Resti Hardini Reza Ardian Putra Rizky Andhika Gumelar Sheva Aulia Tonny Hendratoni Tutut Herawan Vironika Agustin Saputra