PENGARUH PERSEPSI HARGA DAN DAYA TARIK WISATA PADA KEPUASAN PENGUJUNG DANAU SHUJI DESA LEMBAK DI MASA PANDEMI COVID 19

Sales Seftavia (universitas pgri palembang)
Rismansyah Rismansyah (universitas PGRI Palembang)
Erdiansyah Erdiansyah (universitas PGRI Palembang)

SEGMEN Jurnal Manajemen dan Bisnis
Vol 17, No 3 (2021): SEGMEN Jurnal Manajemen dan Bisnis

ABSTRAKThis study was to determine the effect of price perception and tourist attraction on consumer satisfaction of Lake Shuji in Lembak Village Covid 19 pandemic. The method used in this study is a quantitative method with a sample of 109 visitors. The data analysis technique used in this research is simple linear regression analysis, multiple linear regression analysis, correlation coefficient analysis, coefficient of determination analysis, t test, f test using the software program spss 22 for windows.