Multiplatform-Based Digital Market Designs as Marketing and Sales Media of MSME Products in Pleret Village

Taufiq Kamal (Universitas Nahdlatul Ulama Yogyakarta)
Zulfatun Ruscitasari (Universitas Nahdlatul Ulama Yogyakarta)
Yana Hendriana (Universitas Nahdlatul Ulama Yogyakarta)
Wahma Ravenna Rafail (Universitas Nahdlatul Ulama Yogyakarta)

Telematika : Jurnal Informatika dan Teknologi Informasi
Vol 18, No 3 (2021): Edisi Oktober 2021

Purpose : This study aims to design a multiplatform-based digital market to help rural MSMEs (Micro, Small, Medium Enterprises) market and sell their products in order to increase the competitiveness of MSMEs.Design/methodology/approach : The design of the digital platform of Ngedolke.com used a design thinking strategy. This study used the black box method to test the functional suitability of the developed application.Findings/result : This study produces an analysis and system design that is used to develop the digital platform of Ngedolke.com. Thus, it can be used to develop the system further.Originality/value/state of the art : The difference between this study and previous studies lies in the use of system design of a design thinking strategy. Besides, the technology used is multiplatform-based.