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All Journal Telematika : Jurnal Informatika dan Teknologi Informasi Indonesian Journal of Business Intelligence (IJUBI)
Taufiq Kamal
Universitas Nahdlatul Ulama Yogyakarta
Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering

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Multiplatform-Based Digital Market Designs as Marketing and Sales Media of MSME Products in Pleret Village Taufiq Kamal; Zulfatun Ruscitasari; Yana Hendriana; Wahma Ravenna Rafail
Telematika Vol 18, No 3 (2021): Edisi Oktober 2021
Publisher : Jurusan Teknik Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/telematika.v18i3.6004

Abstract

Purpose : This study aims to design a multiplatform-based digital market to help rural MSMEs (Micro, Small, Medium Enterprises) market and sell their products in order to increase the competitiveness of MSMEs.Design/methodology/approach : The design of the digital platform of Ngedolke.com used a design thinking strategy. This study used the black box method to test the functional suitability of the developed application.Findings/result : This study produces an analysis and system design that is used to develop the digital platform of Ngedolke.com. Thus, it can be used to develop the system further.Originality/value/state of the art : The difference between this study and previous studies lies in the use of system design of a design thinking strategy. Besides, the technology used is multiplatform-based.
ANALISIS ADOPSI E-COMMERCE TERHADAP KINERJA UMKM DESA PLERET Zulfatun Ruscitasari; Taufiq Kamal; Nurna Pratiwi
Indonesian Journal of Business Intelligence (IJUBI) Vol 4, No 2 (2021): Indonesian Journal of Business Intelligence (IJUBI)
Publisher : Program Studi S1 Sistem Informasi Fakultas Komputer dan Teknik Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/ijubi.v4i2.1949

Abstract

The spread of Covid-19 has had a negative impact on the business world, both small, medium and large scale. One of the strategies to deal with the impact of Covid-19 for SMEs is by adapting to technological advances 4.0 in order to keep up with the times.The main purpose of this study is to find out how the adoption of e-commerce in MSMEs in Pleret Village. In addition, to analyze the impact of adoption on the performance of SMEs. The approach used in this research is descriptive exploratory with the aim of exploring the field of study. The data analysis technique used was thematic analysis (Data Collection, Data Reduction, Data Presentation, Conclusions).The results of this study indicate that technology, organizational and environmental are factors that influence the adoption of e-commerce. However, the most dominant factor is the technology factor. As for the factors that affect the performance of MSMEs are increased sales, increased capital, increased labor, and increased profits, as well as an increase in the market. However, the most dominant factor of the impact of e-commerce adoption is sales growth.
Co-Authors Pratiwi, Nurna Wahma Ravenna Rafail Yana Hendriana Zulfatun Ruscitasari