Indonesian Business Review
Vol 2 No 1 (2019): Indonesian Business Review

Analisis Kualitatif Kebutuhan Transportasi Desa Kasus: Desa Pulosari, Sukabumi, Jawa Barat

Alvita Seda (School of Business and Economics Universitas Prasetiya Mulya)
Dwinarosa Allamanda (School of Business and Economics Universitas Prasetiya Mulya)
Jimmy Chandra (School of Business and Economics Universitas Prasetiya Mulya)
Melina Melina (Unknown)

Article Info

Publish Date
27 Jan 2020

Abstract

The research is held to find out the need of villagers toward the ideal transportation in rural area. The data was collected using several methods, including observation, interview, and FGD with the villagers in Desa Pulosari, Sukabumi, Jawa Barat. The collected data was analyzed using Coding Scheme: Customer Needs (Goffin et al., 2012) method. Based on the coding scheme, there are two main needs for villagers toward rural transportation, i.e the need for vehicles to improve villagers’ welfare and economic conditions and the need for suitable and safe vehicles for mobilization in rural areas.

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Journal Info
Indonesian Business Review
Website

Abbrev

ibr

Publisher

Universitas Prasetiya Mulya

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to ...