IJEBD (International Journal Of Entrepreneurship And Business Development)
Vol 5 No 1 (2022): January 2022

Marketing Management Development for Training Improvement English Learning “Conversation Club”

Indahwati Indahwati (Universitas Wijaya Kusuma Surabaya, Indonesia)
Ruswiati Suryasaputra (Universitas Wijaya Kusuma Surabaya, Indonesia)
Lusy Tunik Muharlisiani (Universitas Wijaya Kusuma Surabaya, Indonesia)



Article Info

Publish Date
31 Jan 2022

Abstract

Purpose: The purpose of this research is to find out how to manage marketing, increase the quantity of the “Conversation Club” learning training. Design/methodology/approach: This research approach is quantitative. The method used is observation, interviews, and documentation. Findings: The result of this research is marketing management training: conversation club neighborhood MSMEs using the marketing mix. The proposed model 1) establishes a correspondence network by utilizing WhatsApp bunches starting from the RT to the city level, 2) framing discussion clubs by collaborating with educational organizations, and 3) collaborating. with environmental MSMEs as a commercial center (marketplace). Gap Research in products: trainees create a generation of quality and achievers. Price: using the concept of the magnitude of the conclusion. Place: neighborhood MSMEs that can be applied in Surabaya or in-house training. Promotion: promoting the establishment and cooperation with environmental MSMEs as a commercial center (marketplace) and marketing by conducting socialization to stakeholders. Research limitations/implications: Data innovation time is a test for the public, have not been able to take advantage of this change due to the limited English language, especially for young people which is useful. Practical implications: The motivation behind this exploration is to identify the English learning model as a discussion club in Karang Taruna which will also serve as a commercial center (market) for the neighborhood MSMEs as a commercial center (market), and will serve as a pilot project for all Karang Taruna in Indonesia. Originality/value: This Paper is original Paper type: Research paper

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Journal Info

Abbrev

ijebd

Publisher

Subject

Economics, Econometrics & Finance

Description

Focus and Scope IJEBD International Journal of Entrepreneurship and Business Development is an international, peer-reviewed journal publishing articles on all aspects of Entrepreneurship and Business Development. All accepted articles will be published on payment of an article-processing charge, and ...