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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Manajemen dan Pemasaran Jasa
Ruswiati Suryasaputra
Universitas Wijaya Kusuma Surabaya, Indonesia
Economics, Econometrics & Finance

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Marketing Management Development for Training Improvement English Learning “Conversation Club” Indahwati Indahwati; Ruswiati Suryasaputra; Lusy Tunik Muharlisiani
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 1 (2022): January 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.679 KB) | DOI: 10.29138/ijebd.v5i1.1568

Abstract

Purpose: The purpose of this research is to find out how to manage marketing, increase the quantity of the “Conversation Club” learning training. Design/methodology/approach: This research approach is quantitative. The method used is observation, interviews, and documentation. Findings: The result of this research is marketing management training: conversation club neighborhood MSMEs using the marketing mix. The proposed model 1) establishes a correspondence network by utilizing WhatsApp bunches starting from the RT to the city level, 2) framing discussion clubs by collaborating with educational organizations, and 3) collaborating. with environmental MSMEs as a commercial center (marketplace). Gap Research in products: trainees create a generation of quality and achievers. Price: using the concept of the magnitude of the conclusion. Place: neighborhood MSMEs that can be applied in Surabaya or in-house training. Promotion: promoting the establishment and cooperation with environmental MSMEs as a commercial center (marketplace) and marketing by conducting socialization to stakeholders. Research limitations/implications: Data innovation time is a test for the public, have not been able to take advantage of this change due to the limited English language, especially for young people which is useful. Practical implications: The motivation behind this exploration is to identify the English learning model as a discussion club in Karang Taruna which will also serve as a commercial center (market) for the neighborhood MSMEs as a commercial center (market), and will serve as a pilot project for all Karang Taruna in Indonesia. Originality/value: This Paper is original Paper type: Research paper
The role of reference groups and destination image on visiting intentions for tourists in East Java Kristiningsih Kristiningsih; Santirianingrum Soebandhi; Ruswiati Suryasaputra
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.701 KB) | DOI: 10.25105/jmpj.v15i1.10337

Abstract

This study aims to analyze the interest of tourists to travel during the covid-19 pandemic. The existence of this epidemic certainly changes the behavior of tourists, many things are their consideration before deciding to travel. This study focused on domestic tourists in East Java with the aim of analyzing the attitudes and intentions of tourists to travel (travel intentions) which were influenced by referent groups. This research involved 134 respondents from some traveling location in Malang, Batu and Pasuruan. This research used  accidental sampling and the hypothesis was tested by using the Structural Equation Model analysis technique. The results showed that all hypotheses were met.
Co-Authors Indahwati Indahwati Kristiningsih Kristiningsih Lusy Tunik Muharlisiani Soebandhi, Santirianingrum