Jurnal Komunikasi Islam
Vol. 11 No. 2 (2021): December

Etnografi Virtual Perilaku Impulsive Buying Remaja Muslimah Penggemar K-Pop di Surabaya

Khelsea, Yustika Okta (Unknown)
Tranggono, Didiek (Unknown)
Claretta, Dyva (Unknown)
Achmad, Zainal Abidin (Unknown)

Article Info

Publish Date
01 Dec 2021

Abstract

This study examines the factors that influence teenager women Muslims (muslimah) of K-Pop fans' behavior in Surabaya regarding impulsive buying, the role of Twitter in eliciting their impulsive buying behavior, and to comprehend their under­standing about the impact of impulsive buying as well. Using a virtual ethnographic approach, the findings have revealed that that impulsive buying behavior was influenced by friendship and the convenience facilities provided by Twitter related to informa­tion and promotions about K-Pop merchandise. This gave rise to a new culture of impulsive buying. However, teenager Muslim women of K-Pop fans are actually aware that impulsive buying behavior violates religious norms. Therefore, their behavior in purchasing K-Pop merchandise is based on rational choices.

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Journal Info
Jurnal Komunikasi Islam
Website

Abbrev

jki

Publisher

Universitas Islam Negeri Sunan Ampel

Subject

Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Komunikasi Islam is the flagship journal, published biannually in June and December, of Islamic Communication and Broadcast Department, Dakwah and Communication Faculty, Islamic State University of Sunan Ampel (UINSA) Surabaya in collaboration with Indonesian Professional Dakwah Association ...