<![CDATA[The purpose of this study was to identify and analyze the influence of the level of trust and service quality on customer loyalty with customer satisfaction as a mediating variable at PT. Fairus Permata Mulia Pekalongan. The population in this study amounted to 927 worshipers with a sample of 90 worshipers and the sampling technique used random sampling techniques. The method of collecting data through a questionnaire. The data analysis technique used is Path Analysis. The results showed that the level of trust and service quality had a direct effect on customer satisfaction. The level of trust has no direct effect on customer loyalty, while service quality and customer satisfaction have a direct effect on customer loyalty. Customer satisfaction is able to play a role as a mediating variable between the level of trust and service quality on customer loyalty to the Umrah pilgrims of PT. Fairus Permata Mulia Pekalongan.]]>
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