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PENGENALAN MEREK, PERSEPSI KUALITAS, HARAPAN KONSUMEN DAN INOVASI PRODUK TERHADAP KEPUTUSAN MEMBELI DAN DAMPAKNYA PADA LOYALITAS KONSUMEN (Studi Kasus: Produk Batik Sutra Halus Merek Tamina) *, Tamamudin
Jurnal Penelitian Vol 9 No 2: November 2012
Publisher : IAIN Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.834 KB) | DOI: 10.28918/jupe.v9i2.144

Abstract

This study aimed to examine the effect of brand awareness, perceived quality, customer expectations and product innovation on buying decisions and on increasing customer loyalty. Structural Equation Modeling (SEM) based on AMOS was employed to test the hypotesis.The results showed that brand awareness has positive and significant impact on purchasing decisions, perceived quality has positive and significant impact on purchasing decisions, consumer expectations have a positive and significant impact on purchasing decisions, product innovation have a significant and positive impact on purchasing decisions and buying decisions have positive and significant customer loyalty.
The Relation Between Price, Product Quality, and Image of A Batik Brand Toward Customer Satisfaction Tamamudin, Tamamudin
International Journal of Islamic Business and Economics (IJIBEC) IJIBEC VOLUME 1 NO. 1 JUNE 2017
Publisher : Faculty of Islamic Economics and Business of Institut Agama Islam Negeri (IAIN) Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (579.249 KB) | DOI: 10.28918/ijibec.v1i1.883

Abstract

This study reviews whether there is a relation between price, product quality, and image of a batik brand toward customer satisfaction. This study uses quantitative research. The method that is used in collecting primary data is random sampling method. There are a hundred (100) responders as the sample of this study. The data in this study is obtained from questionnaire (primary), several observations, and direct interview with the party who is related to customer criteria that comes to buy Batik Tamina between July and September 2016. The analysis technique of this study is multiple regression analysis and the hypothesis test of this study is partial T-test and simultaneous F-test with less than 5% (0.05) of significance level, and Coefficient Determination Test (R2). The result of this study shows that price (X1) has a relation to customer satisfaction (Y) with 0.046<0.05 of significance level. Product quality (X2) has no significant relation to customer satisfaction (Y) with 0.138>0.05 of significance level. Partially, a brand’s image (X3) has a significant relation to customer satisfaction (Y) with 0.00>0.05 of significance level. The amount of the relation between price (X1), product quality variables (X2), and brand’s image variables (X3) toward the customer satisfaction variables (Y) is 40.5% while the rest (59.5) are explained by other factors that are not mentioned in this study.
Membangun Loyalitas Dengan Kepercayaan dan Kualitas Layanan Melalui Kepuasan Pelanggan Rosalina, Ulfa; Tamamudin, Tamamudin
JIEF : Journal of Islamic Economics and Finance Vol 1 No 1 (2021): JIEF VOL.1 NO.1 MEI 2021
Publisher : Departement of Sharia Economics, Faculty of Islamic Economics and Business, IAIN Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1141.106 KB) | DOI: 10.28918/jief.v1i1.3555

Abstract

The purpose of this study was to identify and analyze the influence of the level of trust and service quality on customer loyalty with customer satisfaction as a mediating variable at PT. Fairus Permata Mulia Pekalongan. The population in this study amounted to 927 worshipers with a sample of 90 worshipers and the sampling technique used random sampling techniques. The method of collecting data through a questionnaire. The data analysis technique used is Path Analysis. The results showed that the level of trust and service quality had a direct effect on customer satisfaction. The level of trust has no direct effect on customer loyalty, while service quality and customer satisfaction have a direct effect on customer loyalty. Customer satisfaction is able to play a role as a mediating variable between the level of trust and service quality on customer loyalty to the Umrah pilgrims of PT. Fairus Permata Mulia Pekalongan.
Build Loyalty with Islamic Relationship Marketing and Trust Through Satisfaction Tamamudin; Saddam Husein; Anas Hidayat
International Journal of Islamic Business and Economics (IJIBEC) Vol. 6 No. 1 (2022): IJIBEC VOL. 6 NO. 1 JUNE 2022
Publisher : Faculty of Islamic Economics and Business of UIN K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v6i1.3938

Abstract

This study examines and explains how loyalty is built with Islamic relationship marketing and trust through customer satisfaction. The success of a company in getting satisfied customers will have an impact on customer loyalty. Although relationship marketing research is a popular topic, research on relationship marketing from an Islamic perspective is very limited. Relationship marketing from an Islamic perspective is interesting because it is very relevant to be practiced in today's business development. The quantitative approach used in this study, the data collection method through questionnaires with non-probability sampling techniques, the number of respondents was 76, the data analysis technique used in this study was Path Analysis. The results showed that there was a relationship between Islamic relationship marketing and trust which had a direct effect on customer satisfaction. Islamic relationship marketing and trust directly affect loyalty, and consumer satisfaction has a direct effect on loyalty. Consumer satisfaction can play a role as a mediating variable between Islamic relationship marketing and trust on loyalty.
Pengembangan Ekonomi Kreatif Batik Tulis Kota Pekalongan Sebagai Upaya Pelestarian Budaya dan Peningkatan Pendapatan Masyarakat Mohammad Rosyada; Tamamudin Tamamudin
Darmabakti : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 1 No 2 (2020): Darmabakti : Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Lembaga Peneliian dan Pengabdian Masyarakat (LPPM) Universitas Islam Madura (UIM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/darmabakti.2020.1.2.41-50

Abstract

Kemiskinan merupakan permasalahan bangsa yang mendesak dan memerlukan langkah-langkah penanganan dan pendekatan yang sistemik, terpadu dan menyeluruh. Dalam hal ini pengembangan ekonomi kreatif memiliki peran yang sangat strategis dalam pembangunan ekonomi masyarakat. Ekonomi kreatif yang berkembang pesat salah satunya adalah dalam bidang kerajinan yang berbasis warisan budaya yaitu kerajinan batik. Tantangan terbesar para pengusaha batik tulis di era ini adalah bagaimana menjaga keeksisan sebuah karya agar tidak semakin menipis dan tergerus oleh ketatnya persaingan industri batik. Semakin tahun batik tulis semakin menipis, mengingat maraknya produk batik printing yang lebih terjangkau dari segi harga dan lebih cepat pengerjaannya. Berkenaan dengan hal tersebut diperlukan adanya pemberdayaan berbasis ekonomi kreatif yang mampu memberikan motivasi, pelatihan dan pembinaan yang bertahap dan berkelanjutan kepada masyarakat. Oleh karena itu, kegiatan pelatihan ini merupakan upaya untuk memberdayakan ekonomi kreatif di wilayah Kota Pekalongan khususnya di daerah Desa Tirto sehingga mampu meningkatkan pendapatan masyarakat dan pengelolaan batik tulis sebagai produk ekonomi kreatif sebagai upaya pelestarian budaya bangsa.
HOPE FAMILY PROGRAM FOR MUSLIM SOCIETY WELFARE: EVIDANCE FROM HOPE FAMILY WEST PEKALONGAN REGENCY Khusnul Marom; Tamamudin Tamamudin; Hendri Hermawan Adinugraha
Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe) Vol 5 No 1 (2021): JESKaPe Vol. 5 No. 1 January-June 2021
Publisher : Faculty of Islamic Economics and Business, IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52490/jeskape.v5i1.1137

Abstract

This research has a purpose to describe the implementation mechanism of the Family Hope Program (PKH) in West Pekalongan Regency and to determine the level of welfare of the PKH recipients in West Pekalongan Regency. The method used in this research is qualitative with a field research approach. Sources of data in this study are program implementers and recipients of the PKH as well as scientific publications and research reports related to public policies such as PKH. Data collection methods in this study are in-depth interviews, observation, and documentation. Technique and data analysis in this research are data collection, data reduction, data display, and conclusion drawing and verification. The results of the study concluded that the effectiveness of PKH in West Pekalongan Regency. PKH in Pekalongan which was started in 2015-2020 which aims to alleviate poverty, one of which is in West Pekalongan Regency which started in 2015 has been running effectively. The effectiveness of this program is due to the precise targeting of participants and the effective allocation of PKH funds by PKH participants to make PKH efficient and in accordance with PKH goals, so as to reduce and alleviate poverty in Pekalongan, especially West Pekalongan Regency. From an Islamic perspective, this program has the value of justice, responsibility has been carried out well because PKH officials have found accuracy in determining the recipient of assistance by PKH officers, the responsibility for assistance and the accuracy of the date and amount of aid distributed in the District of West Pekalongan.
STUDI PUSTAKA TENTANG PENYELENGGARAAN RUMAH SAKIT SYARIAH DAN PARIWISATA SYARIAH DI INDONESIA rizky andrean; Tamamudin; Rohmad Abidin
Sahmiyya Vol. 1 No. 1 (2022): VOLUME 1 NOMOR 1 2022
Publisher : UIN K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.789 KB) | DOI: 10.28918/sahmiyya.v1i1.5250

Abstract

ABSTRAK: Penelitian ini merupakan studi pustaka yang mencoba menjelaskan bagaimana rumah sakit syariah dan pariwisata syariah diselenggarakan di Indonesia. Studi fenomenologi serta analisis deskriptif digunakan dalam penelitian ini. Penelitian ini merupakan penelitian kualitatif dengan pendekatan literature review atau penelitian kepustakaan. Penelitian ini mengandalkan data sekunder yang dikumpulkan dari publikasi jurnal ilmiah yang telah ada sebelumnya serta sumber referensi lain yang relevan dengan topik penelitian. Hasil penelitian menunjukkan bahwa terdapat beberapa ketentuan penyelenggaraan rumah sakit syariah sesuai Fatwa DSN-MUI No. 107/DSN-MUI/X/2016. Fatwa tersebut mencantumkan indikator-indikator yang harus digunakan dalam penyelenggaraan rumah sakit berdasarkan prinsip syariah. Yang pertama berkaitan dengan akad, yang kedua tentang pelayanan, yang ketiga tentang pengelolaan keuangan, dan yang keempat tentang obat-obatan, makanan, minuman, kosmetik, dan bahan-bahan gunaan lainnya yang semuanya harus sesuai dengan syariah. Adapun berkaitan dengan pariwisata syariah, terdapat Fatwa DSN MUI No. 108/DSN/MUI/X/2016 yang mengatur dan menetapkan penyelenggaraan pariwisata berdasarkan prinsip syariah. Regulasi ini mencakup segala hal yang terkait dengan bisnis pariwisata berbasis syariah. Di antaranya adalah baik pengelola usaha maupun wisatawan harus mengikuti prinsip syariah; menjauhi perbuatan yang bertentangan dengan prinsip syariah; mencegah kemaksiatan, syirik, kemungkaran, dan kegiatan yang bersifat merusak lainnya; menghasilkan kemaslahatan lahir dan batin; serta terpenuhinya kebutuhan material dan spiritual dalam pariwisata tersebut. Kata kunci: rumah sakit, pariwisata, syariah. ABSTRACT: This research is a literature study that tries to explain how sharia hospitals and sharia tourism are organized in Indonesia. Phenomenological studies and descriptive analysis were used in this study. This research is a qualitative research with a literature review approach or library research. This research relies on secondary data collected from previous scientific journal publications as well as other reference sources relevant to the research topic. The results of the study indicate that there are several provisions for the operation of a sharia hospital according to the DSN-MUI Fatwa No. 107/DSN-MUI/X/2016. The fatwa includes indicators that must be used in the operation of hospitals based on sharia principles. The first is related to contracts, the second is about services, the third is about financial management, and the fourth is about medicines, food, beverages, cosmetics, and other materials which all must comply with sharia. As for sharia tourism, there is a DSN MUI Fatwa No. 108/DSN/MUI/X/2016 which regulates and determines the implementation of tourism based on sharia principles. This regulation covers everything related to sharia-based tourism business. Among them are both business managers and tourists must follow sharia principles; stay away from actions that are contrary to sharia principles; prevent disobedience, shirk, munkar, and other destructive activities; produce physical and spiritual benefits; and the fulfillment of material and spiritual needs in tourism. Keywords: hospital, tourism, sharia.
Pengaruh Citra Merek, Kualitas Layanan, dan Digital Banking Terhadap Loyalitas Nasabah Melalui Kepuasan Nasabah Sebagai Variabel Intervening Pada PT Bank Syariah Indonesia Cabang Pekalongan Pemuda Mochamad Yusuf; Muhammad Aris Syafi'i; Tamamudin Tammamudin
ISLAMIC BUSINESS and FINANCE Vol 4, No 1 (2023): ISLAMIC BUSINESS and FINANCE
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/ibf.v4i1.22073

Abstract

Customer loyalty is a commitment to using the product. Customer loyalty is achieved through satisfaction, brand image, service quality, and digital banking. This study aims to determine the effect of brand image, service quality, and digital banking on customer loyalty through customer satisfaction as an intervening variable at Bank Syariah Indonesia Pekalongan Pemuda. This research is quantitative research. The population amounted to 48,200. Sample of 100 respondents with the slovin formula, standard error 10%. Accidental sampling technique using a questionnaire. Data analysis techniques in the form of instrument tests, classical assumption tests, path analysis, hypothesis testing and coefficient of determination tests. The results showed that brand image significantly affects satisfaction with a beta value of 0.421 and a significance of 0.00. Service quality has no effect and is not significant to customer satisfaction with a beta value of -0.029 and a significance of 0.545. Digital banking has no effect and is not significant to customer satisfaction with a beta value of -0.002 and a significance of 0.964. Brand image significantly affects customer loyalty with a beta value of 0.436 and a significance of 0.001. Service quality has no effect and is not significant to customer loyalty with a beta value of 0.091 and a significance of 0.194. Digital banking has a significant effect on customer loyalty with a beta value of 0.392 and a significance of 0.00. Customer satisfaction significantly affects customer loyalty with a beta value of 0.504 and a significance value of 0.001. Customer satisfaction mediates the effect of brand image on customer loyalty with a t value = 2.178. Customer satisfaction does not mediate the effect of service quality on customer loyalty with a t value of -0.454. Customer satisfaction does not mediate the effect of digital banking on customer loyalty with a t value of 0.037.Keywords: Brand Image, Service Quality, Digital Banking, Customer Satisfaction, and Customer Loyalty.
Analysis of the Implementation of the DSN-MUI Fatwa and Maqashid Sharia in Sharia Hotels: A Study at the Lor In Sharia Solo Hotel Adinugraha, Hendri Hermawan; Tamamudin, Tamamudin; Abidin, Rohmad; Firdaus, Muhammad Izzat; Syakirunni'am, Luqman
Journal of Islamic Economics (JoIE) Vol. 3 No. 2 (2023)
Publisher : Prodi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/joie.v3i2.7072

Abstract

Introduction: The development of Sharia hotel studies goes hand in hand with research on halal tourism. Sharia hotels are the latest trend in the halal industry. The concept and its implementation concerning the conformity of sharia principles has become a current research problem. This study will analyze the application of DSN-MUI fatwas and maqashid sharia at the Lor In Sharia Solo Hotel. Research Methods: The methodology used in this research is qualitative, using a field research approach. The object of this research is the management of the Lor In Sharia Solo Hotel with the DSN-MUI fatwa approach and Maqashid sharia. The purposive sampling technique determined the data source of this research. The informants in this study are managers, staff, employees, and visitors or consumers of the Lor In Sharia Solo Hotel. Research data has been collected through observation techniques, interviews, and documentation. Analysis of research data has used qualitative techniques, which include data reduction, data presentation, and concluding verification. Results: The empirical findings of this study have shown that the Lor In Sharia Solo Hotel in Solo is following the parameter indicators contained in the DSN-MUI fatwas and maqashid sharia. Conclusion: Based on the results and research findings in this article, it can be concluded that the form implementation of the two instruments in the Lor In Sharia Solo Hotel has a positive impact on the development of Islamic economic practices in Solo.
Shopee seller marketing strategy in the perspective of Islamic marketing ethics Rosyada, Mohammad; Palupi, Yuniarsih Endah; Tamamudin, Tamamudin
al-Uqud : Journal of Islamic Economics Vol. 7 No. 2 (2023): July
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/aluqud.v7n2.p259-277

Abstract

This study aims to discuss the marketing strategies of Shopee sellers from the perspective of Islamic marketing ethics. This study uses descriptive qualitative research methods using primary data and secondary data. Data collection techniques are interviews, observations, and documentation conducted with 20 informants of 10 buyers and 10 sellers at Shopee. Promotions attract the attention of Generation Z are attractive product displays, discounts, free shipping, and viewing reviews or ratings of the products they want to buy. From the seller's side, in implementing their marketing strategy, they use the marketing mix concept, namely 4P (product, price, place, promotion), based on what Rasulullah SAW exemplified as a Muslim entrepreneur. That is, the business philosophy built by the owner is based on profit-oriented Sharia business and blessings. The Shopee sellers who became informants in this study were following the theories and concepts of Islamic marketing ethics and had implemented Islamic content consisting of three main things: first, the application of Islamic marketing characteristics; second, the application of Islamic business ethics; third, following the marketing practices of the Prophet Muhammad SAW based on the characteristics of the Prophet Muhammad, namely: Siddiq, Amanah, Fathanah, and Tabligh.