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All Journal Journal of Islamic Economics and Finance Journal of Islamic Economics and Finance
Rosalina, Ulfa
Unknown Affiliation
Economics, Econometrics & Finance

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Membangun Loyalitas Dengan Kepercayaan dan Kualitas Layanan Melalui Kepuasan Pelanggan Rosalina, Ulfa; Tamamudin, Tamamudin
JIEF : Journal of Islamic Economics and Finance Vol 1 No 1 (2021): JIEF VOL.1 NO.1 MEI 2021
Publisher : Departement of Sharia Economics, Faculty of Islamic Economics and Business, IAIN Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1141.106 KB) | DOI: 10.28918/jief.v1i1.3555

Abstract

The purpose of this study was to identify and analyze the influence of the level of trust and service quality on customer loyalty with customer satisfaction as a mediating variable at PT. Fairus Permata Mulia Pekalongan. The population in this study amounted to 927 worshipers with a sample of 90 worshipers and the sampling technique used random sampling techniques. The method of collecting data through a questionnaire. The data analysis technique used is Path Analysis. The results showed that the level of trust and service quality had a direct effect on customer satisfaction. The level of trust has no direct effect on customer loyalty, while service quality and customer satisfaction have a direct effect on customer loyalty. Customer satisfaction is able to play a role as a mediating variable between the level of trust and service quality on customer loyalty to the Umrah pilgrims of PT. Fairus Permata Mulia Pekalongan.
MEMBANGUN LOYALITAS DENGAN KEPERCAYAAN DAN KUALITAS LAYANAN MELALUI KEPUASAN PELANGGAN Rosalina, Ulfa; Tamamudin
Journal Of Islamic Economics And Finance Vol 1 No 1 (2021): Volume 1 Nomor 1 Tahun 2021
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jief.v1i1.3555

Abstract

The purpose of this study was to identify and analyze the influence of the level of trust and service quality on customer loyalty with customer satisfaction as a mediating variable at PT. Fairus Permata Mulia Pekalongan. The population in this study amounted to 927 worshipers with a sample of 90 worshipers and the sampling technique used random sampling techniques. The method of collecting data through a questionnaire. The data analysis technique used is Path Analysis. The results showed that the level of trust and service quality had a direct effect on customer satisfaction. The level of trust has no direct effect on customer loyalty, while service quality and customer satisfaction have a direct effect on customer loyalty. Customer satisfaction is able to play a role as a mediating variable between the level of trust and service quality on customer loyalty to the Umrah pilgrims of PT. Fairus Permata Mulia Pekalongan.
Co-Authors Syamsul Arifin Tamamudin