Journal of Social Research
Vol. 1 No. 2 (2022): Journal of Social Research

THE EFFECT OF BUSINESS IMAGE, USER IMAGE, AND PRODUCT IMAGE ON CONSUMER LOYALTY

Muhammad Khairul (Universitas Islam Negeri Sumatera Utara)
Nuri Aslami (Universitas Islam Negeri Sumatera Utara)

Article Info

Publish Date
28 Jan 2022

Abstract

As a primary factor in satisfaction and loyalty, service quality and image has been given a lot of attention This research used a sample of 50 respondents and analyzed the data using structural equation modeling Findings reveal that service quality and corporate image are antecedents of customer satisfaction, but customer satisfaction surprisingly does not have positive and significant effect on customer loyalty. The implications for service providers in any platform service industry is that customer satisfaction hasnot key success to loyalty but continuously improvesthe quality of service and corporate image of satisfaction, but it creates loyalty to buy services and recommend to others

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Journal Info
Journal of Social Research
Website

Abbrev

ijsr

Publisher

CV. International Journal Labs

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Description

The Journal of Social Research is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly by International Journal Labs. The Journal of Social Research provides a means for sustained discussion of relevant issues that fall ...