Communications in Humanities and Social Sciences
Vol. 1 No. 2 (2021): CHSS

Corporate social performance: An analysis of corporate social responsibility implementation in the electrical energy industry

Budi Setiawan (Universitas Pembangunan Nasional "Veteran" Yogyakarta)
Basuki Agus Suparno (Universitas Pembangunan Nasional "Veteran" Yogyakarta)
Subhan Afifi (Universitas Islam Indonesia)



Article Info

Publish Date
31 Dec 2021

Abstract

Corporate Social Responsibility (CSR) is a corporate concern for the economy, society, and environment. CSR activities reflect the company's social performance (CSP), using productivity, profits, employee welfare, and product quality measurement. This research is a case study of implementing a CSR program with a CSP approach at PT. Pembangkitan Jawa Bali (PJB). It aims to describe and analyze the implementation of PJB's CSR to assess its social performance. Theoretically, this research used the concept of Corporate Social Performance, which explained the principles of corporate social responsibility, and corporate social behavior. This study used a qualitative descriptive method with in-depth interviews to analyze data collection documents. The study results showed that the implementation of PJB's social responsibility programs was focused on Community Involvement and Development (CID) by implementing four main pillars of the program, namely: PJB Smart Innovation, PJB Green Innovation, PJB Superior, and PJB Cares. CSR programs were implemented based on the company's social mapping, including four circular areas related to the community's needs. Overall, the implementation of CSR based on the Corporate Social Performance model at PT PJB positively impacted society socially, economically, and environmentally. At the same time, it also positively impacted the company by increasing its business performance.

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Journal Info

Abbrev

journal

Publisher

Subject

Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

Published biannually, Communication in Humanity and Social Sciences (CHSS) is an international open access forum for the communication of comprehensive articles on vast area of social sciences encompassing economic & business, communications, language & literature, sociology, politics, psychology, ...