Dinasti International Journal of Management Science
Vol. 3 No. 2 (2021): Dinasti International Journal of Management Science (November - December 2021)

THE INFLUENCE OF SERVICE QUALITY AND PRODUCT QUALITY ON PURCHASE DECISIONS AND CUSTOMER SATISFACTION (MARKETING MANAGEMENT LITERATURE REVIEW)

Wydyanto, Wydyanto (Unknown)
Ridho Rafqi Ilhamalimy (Unknown)

Article Info

Publish Date
30 Nov 2021

Abstract

The purpose of writing a Literature Review is to determine the effect of service quality and product quality variables on purchasing decision variables and customer satisfaction. With qualitative methods and Library Research. The results showed that service quality had an effect on purchasing decisions, service quality had an effect on customer satisfaction, product quality had an effect on purchasing decisions, product quality had an effect on customer satisfaction and purchasing decisions had an effect on customer satisfaction.

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Journal Info
Dinasti International Journal of Management Science
Website

Abbrev

DIJMS

Publisher

Dinasti Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Description

This research was carried out on Build Operate Transfer investment in Business cooperation model to metering system development project by examinated those criterias by technology preparedness level (TKT) evaluation method, Innovation preparedness level and political, social economic, technology, ...