JISIP: Jurnal Ilmu Sosial dan Pendidikan
Vol 6, No 2 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)

Strategi Pemasaran UD. Semangat Dalam Memasarkan Kuliner Jajanan Khas Lombok Di Desa Jatisela Lombok Barat

Aini, Nur (Unknown)



Article Info

Publish Date
31 Mar 2022

Abstract

The marketing factor didn't go well at UD. Excited because the support is still low. The objectives of this study are 1) To find out the marketing dimensions of traditional snacks in Jatisela Village 2) To find out what facilities and infrastructure are still hampering marketing development. 3) Marketing strategies that have not used a digital marketing system.        The research is located in Jatisela Village, Gunungsari District, West Lombok Regency. Regarding producing culinary snacks typical of the Lombok region, the method used in this study is a qualitative data approach with qualitative descriptive analysis techniques, data collection through literature studies, direct observation or documentation. Data analysis uses interactive qualitative, namely data reduction, data display and conclusion drawing and data triangulation. This research will bring changes to the improvement of marketing strategy at UD.Semangat

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Journal Info

Abbrev

JISIP

Publisher

Subject

Arts Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Ilmiah Ilmu Sosial dan Pendidikan merupakan kumpulan artikel ilmiah ilmu sosial dan pendidikan berdasarkan hasil penelitian dan hasil kajian pustaka. Jurnal ini menggunakan Bahasa Indonesia. Terbit 3 kali setiap tahun pada bulan Maret, Juli, dan ...