JSSH (Jurnal Sains Sosial dan Humaniora)
JSSH (Jurnal Sains Sosial dan Humaniora) Vol. 6 No. 1 Maret 2022

The Interactive Meaning of a Movie Poster: a Multimodality of Spiderman: No Way Home

Shella Puspita Dewi (Universitas Muhamamdiyah Purwokerto)
Khristianto Khristianto (Universitas Muhammadiyah Purwokerto)



Article Info

Publish Date
21 Mar 2022

Abstract

This study aims to disclose the interpersonal meaning in movie posters. This is a semiotic study, applying Royce's (2001) intersemiotic complementarity framework. It is to analyze visual and verbal codes in the posters. The poster is taken from the official website of Marvel Studio. They areĀ  used as a medium for advertising the products. Based on the analysis, it can be identified that the visual contact is straighforward creating a demanding pose, a close-up mode presenting an emotional expression instead of the covered face, the frontal view emphasizing the bond of the character to the viewers, its eye-level presentation creating his equality to the on-lookers. All of this demanding pose was made clear by the situation informed by the verbal elements, that Spiderman had no way home. It is also a preview of the plot of the movie in this sequel. Thus, both semiotic elements in the poster have produced a unity of meaning, which puts the superhero as a part of the society in general, especially where he lives; he is not a different human being in spite of the super power he holds.

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Journal Info

Abbrev

JSSH

Publisher

Subject

Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

JSSH (Jurnal Sains Sosial dan Humaniora) is a peer-reviewed and open access academic journal published by Scientific and Publishing Institute (Lembaga Publikasi Ilmiah dan Penerbitan) Universitas Muhammadiyah Purwokerto. JSSH was published twice a year in March and September, the first time ...