Majalah Ilmiah Bijak
Vol. 19 No. 1: March 2022

Digital Marketing for SMEs Cidokom Village Plant Cultivation Group

Puspita Dewi, Maya (Unknown)
Larasati Hazrati Havidz, Ikramina (Unknown)
Ria Atmaja, Dodi (Unknown)
Yulian Firmansyah, Bonifasius (Unknown)

Article Info

Publish Date
28 Mar 2022

Abstract

The application of a digital strategy needs to be considered for owners, in this case, SMEs. Especially during a pandemic l, which makes various kinds of business activities have a hard time. This study aims to find out how high the use of digital strategies in SMEs is and how to implement them. This study identifies a digital strategy implementation model consisting of five phases that are "Passive acceptance," "Connection," "Immersion," "Fusion," dan "Transformation.".

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Journal Info
Majalah Ilmiah Bijak
Website

Abbrev

bijak

Publisher

Institut Ilmu Sosial dan Manajemen STIAMI

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every ...