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All Journal Majalah Ilmiah Bijak
Yulian Firmansyah, Bonifasius
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Humanities Economics, Econometrics & Finance Social Sciences

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Digital Marketing for SMEs Cidokom Village Plant Cultivation Group Puspita Dewi, Maya; Larasati Hazrati Havidz, Ikramina; Ria Atmaja, Dodi; Yulian Firmansyah, Bonifasius
Majalah Ilmiah Bijak Vol. 19 No. 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i1.2199

Abstract

The application of a digital strategy needs to be considered for owners, in this case, SMEs. Especially during a pandemic l, which makes various kinds of business activities have a hard time. This study aims to find out how high the use of digital strategies in SMEs is and how to implement them. This study identifies a digital strategy implementation model consisting of five phases that are "Passive acceptance," "Connection," "Immersion," "Fusion," dan "Transformation.".
Co-Authors Dewi, Maya Puspita Ikramina Larasati Hazrati Havidz Ria Atmaja, Dodi