Syntax Literate: Jurnal Ilmiah Indonesia
Jurnal Ilmiah Indonesia

Strategi Promosi Museum Basoeki Abdullah Di Era New Normal

Liliana Dewi (Fakultas Ekonomi dan Bisnis, Universitas Nasional, Jakarta Indonesia)
Annisa Nur Istiqomah (Fakultas Ekonomi dan Bisnis, Universitas Nasional, Jakarta Indonesia)

Article Info

Publish Date
24 Mar 2022

Abstract

Penelitian ini bertujuan untuk mengetahui strategi promosi Museum Basoeki Abdullah di era new normal. Metode penelitian menggunakan kualitatif deskriptif dengan teknik pengumpulan data berupa penyebaran kuesioner dengan skala Likert kepada 100 responden pengunjung Museum Basoeki Abdullah, dan wawancara dengan pengelola Museum. Hasil penelitian diketahui bahwa factor penghambat dan factor pendukung berpengaruh pada strategi prmosi museum Basoeki Abdullah.

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Journal Info
Syntax Literate: Jurnal Ilmiah Indonesia
Website

Abbrev

syntax-literate

Publisher

Syntax Corporation Indonesia

Subject

Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

Syntax Literate: Jurnal Ilmiah Indonesia is a peer-reviewed scientific journal that publishes original research and critical studies in various fields of science, including education, social sciences, humanities, economics, and engineering. The journal aims to provide a platform for researchers, ...