JSSM
Vol. 2 No. 2 (2022): APRIL 2022

PENGARUH FASILITAS TARIF DAN PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA FEYLOVE SALON DI BOYOLALI

Novi Putri Sukmawati (Universitas Boyolali)
Nuning Lisdiana (Universitas Boyolali)
Unna Ria Safitri (Universitas Boyolali)



Article Info

Publish Date
01 Apr 2022

Abstract

This study aims to determine how much influence the facilities, tariffs and services partially have on the customer satisfaction of Feylove Salon in Boyolali. This study also aims to determine how much influence the provision of facilities, tariffs and services simultaneously on consumer satisfaction at Feylove Salon in Boyolali. The type of data in this study uses quantitative data. The data source uses primary and secondary data sources. Facilities, tariffs and services are independent variables and consumer satisfaction is the dependent variable. The population in this study are Feylove Salon consumers. Samples were taken as many as 100 respondents using the Simple Random Sampling technique. Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. In the classical assumption test, the regression model is multicollinearity free, does not occur heteroscedasticity, and is normally distributed. And the results of this study indicate that the facilities, rates and services at Feylove Salon have a simultaneous effect on consumer satisfaction, this can be seen from the value of Fcount (25.916) > Ftable (2.699) with a significant level of 0.000. And this research has a partial effect on consumer satisfaction Feylove Salon this can be seen from the significant value of the facility 0.075> 0.05. Tariff has a positive and significant effect on consumer satisfaction Feylove Salon, this can be seen from the significant value of 0.000

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Journal Info

Abbrev

jssm

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Journal Social of Sustainability Management received manuscripts which contains scientific on the results of critical thinking or research in various topics include of management, economic humaniora, and social ...