Jurnal Bisnis dan Pembangunan
Vol 11, No 1 (2022): JANUARI 2022

Pengaruh Store Atmosphere Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Owners Store Tanjung Tabalong

Nadi Fikri Rijali (Magister Administrasi Bisnis, FISIP, Universitas Lambung Mangkurat)
Emy Rahmawati (Magister Ekonomi Pertanian, FAPERTA, Universitas Lambung Mangkurat)

Article Info

Publish Date
06 Apr 2022

Abstract

This study was conducted to determine and examine the effect of Store Atmosphere and Service Quality on Customer Satisfaction at Owners Store Tanjung Tabalong.The method in this study used a questionnaire as data collection with a sample of 85 respondents with the sampling technique used purposive sampling. Data processing in this study using the Statistical Product and Service Solutions (SPSS) program.The results showed that Store atmosphere did not have a significant effect on customer satisfaction at Owners Store Tanjung Tabalong, and service quality had a significant influence on customer satisfaction at Owners Store Tanjung Tabalong. Keywords: Fashion, Store Atmosphere, Quality Service, Customer Satisfaction

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Journal Info
Jurnal Bisnis dan Pembangunan
Website

Abbrev

bisnispembangunan

Publisher

Universitas Lambung Mangkurat

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

urnal Bisnis dan Pembangunan published by Master Program of Business Administration Science Faculty of Social and Political Sciences Lambung Mangkurat University as a media of publication of ideas or ideas and scientific studies in the framework of science development in the field of business and ...