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Emy Rahmawati
Magister Ekonomi Pertanian, FAPERTA, Universitas Lambung Mangkurat
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Store Atmosphere Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Owners Store Tanjung Tabalong Nadi Fikri Rijali; Emy Rahmawati
JURNAL BISNIS DAN PEMBANGUNAN Vol 11, No 1 (2022): JANUARI 2022
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v11i1.13123

Abstract

This study was conducted to determine and examine the effect of Store Atmosphere and Service Quality on Customer Satisfaction at Owners Store Tanjung Tabalong.The method in this study used a questionnaire as data collection with a sample of 85 respondents with the sampling technique used purposive sampling. Data processing in this study using the Statistical Product and Service Solutions (SPSS) program.The results showed that Store atmosphere did not have a significant effect on customer satisfaction at Owners Store Tanjung Tabalong, and service quality had a significant influence on customer satisfaction at Owners Store Tanjung Tabalong. Keywords: Fashion, Store Atmosphere, Quality Service, Customer Satisfaction
Pengaruh Atribut Produk dan Promosi Melalui Media Sosial Instagram Terhadap Keputusan Pembelian Produk Waralaba Miltie bubble Di Banjarmasin Yang Di Mediasi Minat Beli Rizki Febrianoor; Irwansyah Irwansyah; Emy Rahmawati
JURNAL BISNIS DAN PEMBANGUNAN Vol 11, No 1 (2022): JANUARI 2022
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v11i1.13126

Abstract

This research (thesis) aims to prove and analyze the direct effect of product attributes and social media promotions on consumer purchasing decisions and also the indirect effect of buying interest on consumer purchasing decisions of Miltie bubble Banjarmasin. The research method used is associative descriptive of the relationship between variables, data collection through surveys with a sample size of 100 buyers who have seen this Miltie bubble Instagram account, the sample selected using the Purposive Sampling technique. Questionnaires were distributed through the custodians of 4 miltiebubble booths with data returning 100 people. Data analysis using Structural Equation Model based on Partial Leas Square.The results showed that respondents' responses to product attributes directly had no significant effect on purchasing decisions. Promotion through Instagram directly has a significant effect on purchasing decisions. Through buying interest, product attributes have a significant effect on purchasing decisions and can be said to be perfect mediation. Through buying interest Promotion has a significant effect on purchasing decisions and is said to be partial mediation. The results of this study can be used by companies to choose the necessary product development strategies and promotional programs that will be selected. Keywords:  Atribut Produk, Promosi Medsos, Minat Beli
Pengaruh Job Satisfaction Dan Self Efficacy Terhadap Job Performance Pada Karyawan PT Tanjung Baru Kalimantan Selatan Monica Cicilia Romana Siregar; Bachrudin Ali Akhmad; Emy Rahmawati
JURNAL BISNIS DAN PEMBANGUNAN Vol 11, No 1 (2022): JANUARI 2022
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v11i1.13122

Abstract

This study aims to partially prove and analyze the effect of Individual Characteristics, Job Characteristics, Organizational Characteristics on Employee Performance, and the effect of Individual Characteristics, Job Characteristics, Organizational Characteristics on Employee Performance simultaneously at PT. Jasapower Indonesia in Tabalong Regency. The approach used in this research is quantitative, with the type of causality associative research. The sampling method used nonprobability sampling with saturated sampling method on 40 employees of PT Jasapower Indonesia. The google form questionnaire was distributed via Whatsapp to each respondent. Data analysis using multiple linear analysis test and data calculation using SPSS 22. The results of the study found that Individual Characteristics, Job Characteristics and Organizational Characteristics had a positive and significant effect partially and simultaneously on the Employee Performance of PT. Jasapower Indonesia. The results of this study are useful as material for consideration, performance evaluation and input in preparing organizational programs and policies, especially regarding human resources.  Keywords: Individual Characteristic, interest, Job Characteristics, Autonomy, Job Variety, Organizational Characteristics, Organizational Climate, Employee Performance, Quality
Co-Authors Bachrudin Ali Akhmad Irwansyah Irwansyah Monica Cicilia Romana Siregar Nadi Fikri Rijali Rizki Febrianoor