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All Journal Jurnal Bisnis dan Pembangunan PubBis : Jurnal Pemikiran dan Penelitian Administrasi Publik dan Administrasi Bisnis
Nadi Fikri Rijali
Sekolah Tinggi Ilmu Administrasi Tabalong
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Store Atmosphere Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Owners Store Tanjung Tabalong Nadi Fikri Rijali; Emy Rahmawati
JURNAL BISNIS DAN PEMBANGUNAN Vol 11, No 1 (2022): JANUARI 2022
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v11i1.13123

Abstract

This study was conducted to determine and examine the effect of Store Atmosphere and Service Quality on Customer Satisfaction at Owners Store Tanjung Tabalong.The method in this study used a questionnaire as data collection with a sample of 85 respondents with the sampling technique used purposive sampling. Data processing in this study using the Statistical Product and Service Solutions (SPSS) program.The results showed that Store atmosphere did not have a significant effect on customer satisfaction at Owners Store Tanjung Tabalong, and service quality had a significant influence on customer satisfaction at Owners Store Tanjung Tabalong. Keywords: Fashion, Store Atmosphere, Quality Service, Customer Satisfaction
PENGARUH STORE ATMOSPHERE TERHADAP MINAT BELI KONSUMEN PADA KAFE U & ME TANJUNG Nadi Fikri Rijali
Jurnal PubBis Vol 7 No 1 (2023)
Publisher : stiatabalong.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35722/jurnalpubbis.v7i1.721

Abstract

The purpose of this study is to determine the impact of store atmosphere on consumer purchasing interest at the U & Me Tanjung Cafe.Customers of U & Me Cafe make up the population of this study. The sample size in this study was 67 people, with a sampling technique of non-probability sampling and a sample size determined by convenience sampling. Data was gathered through a survey or questionnaire distributed to respondents. The Generalized Structured Component Analysis (GesCA) analysis tool is used in this study. The study's findings indicate that store atmosphere has a significant impact on purchase intent. The findings of this study suggest that a store environment that meets consumer expectations will entice customers to make purchases. Furthermore, a positive store atmosphere is one of the factors that determines the company's long-term viability. Keywords: Store atmosphere, Purchase Intention, U & Me Cafe
Co-Authors Emy Rahmawati