Golden Ratio of Mapping Idea and Literature Format
Vol. 2 No. 1 (2022): July - January

Theory of Planned Behaviour in Marketing: Cognitive Consideration on Purchase Decision

Sari, Ovi Hamidah (Unknown)



Article Info

Publish Date
28 Jan 2021

Abstract

The desire to search for products sequentially is dominated by the gifts or rewards offered and the costs of searching for a product itself. A person's cognitive ability will affect when they stop searching for a product until they decide to buy without remembering. Advances in computerized technology that are more intensive, like today's purchase decisions, will be faster and better. Cognitive intelligence and preferences as well as long-term memory in superior decision making, if applied, will successfully avoid negative purchase decision results, where consumers who have good numeracy skills will produce more explicit mental representations; this process can be necessary for superior decision making. Resume of prior research in this study use 13 of manuscript form scopus databased index in year 2017 - 2021. The proposition in this mapping is Correlation  Theory  of  planned  behavior  theory in  the  aspect  of  the  field  of management  (e.g.,  marketing,  Technology, Marketing, E-Commerce)  make  a  positive  contribution  as  a grounded theory to explain the variable antecedent and also its correlation to other theories.

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Journal Info

Abbrev

grmilf

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

Description

The Golden Ratio of Mapping Idea and Literature Format (GRMILF) is the first innovative journal in the world that collects and resumes prior research / recent studies. The Golden Ratio of Mapping Idea and Literature Format (GRMILF) aims to make it easier for global readers to get and read resumes ...