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Golden Ratio of Mapping Idea and Literature Format
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 27766381     DOI : https://doi.org/10.52970/grmilf
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences
The Golden Ratio of Mapping Idea and Literature Format (GRMILF) is the first innovative journal in the world that collects and resumes prior research / recent studies. The Golden Ratio of Mapping Idea and Literature Format (GRMILF) aims to make it easier for global readers to get and read resumes from various summaries of research results concisely and clearly. Therefore, the Golden Ratio of Mapping Idea and Literature Format is expected to make it easier for scholars to find research gaps and target the SOTA (State-of-the-art) and novelty in their development. The scope of the article in the Golden Ratio of Mapping Idea and Literature Format (GRMILF) is multidisciplinary and (or) interdisciplinary expertise.The Golden Ratio of Mapping Idea and Literature Format (GRMILF) accepts various approaches in literature reviews (e.g., mapping literature, bibliometric, systematic literature review, etc.).
Arjuna Subject : Umum - Umum
Articles 97 Documents
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Theoretical Implications of Theory Planned Behavior on Purchasing Decisions: A Bibliometric Review Simanjuntak, Mariana; Putra, Aditya Halim Perdana Kusuma
Golden Ratio of Mapping Idea and Literature Format Vol. 1 No. 2 (2021): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.859 KB) | DOI: 10.52970/grmilf.v1i1.18

Abstract

This study uses a bibliometric literature review approach with a sample mapping literature of 10 articles regarding planned behavior theory approaches to purchase decisions; Reference articles from 2007 - 2021 under publisher Elsevier (e.g., LWT, Journal of Retailing and Consumer Services, Journal of Interactive Marketing, Regional Science and Urban Economics, Food Quality and Preference Journal, Energy Policy, Decision Support Systems Journal, and Industrial Marketing Management ). Universally, the results of this literature study state two propositions and hypotheses (e.g., Firstly, the theoretical implication states that there is a robust theoretical correlation between the theory of Planned behavior on purchase decisions; secondly, the correlation of planned behavior theory in aspects of management (e.g., marketing, Technology, and HRM) make a positive contribution as a grounded theory to explain antecedent variables and their correlation to other approaches)
Theory of Planned Behaviour in Marketing: Cognitive Consideration on Purchase Decision Sari, Ovi Hamidah
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.90

Abstract

The desire to search for products sequentially is dominated by the gifts or rewards offered and the costs of searching for a product itself. A person's cognitive ability will affect when they stop searching for a product until they decide to buy without remembering. Advances in computerized technology that are more intensive, like today's purchase decisions, will be faster and better. Cognitive intelligence and preferences as well as long-term memory in superior decision making, if applied, will successfully avoid negative purchase decision results, where consumers who have good numeracy skills will produce more explicit mental representations; this process can be necessary for superior decision making. Resume of prior research in this study use 13 of manuscript form scopus databased index in year 2017 - 2021. The proposition in this mapping is Correlation  Theory  of  planned  behavior  theory in  the  aspect  of  the  field  of management  (e.g.,  marketing,  Technology, Marketing, E-Commerce)  make  a  positive  contribution  as  a grounded theory to explain the variable antecedent and also its correlation to other theories.
Determination of Distribution Channel Marketing and Service Innovation Quality in Increasing Consumer Satisfaction Amiruddin, Yudistira Putra; Modding, Basri
Golden Ratio of Mapping Idea and Literature Format Vol. 1 No. 2 (2021): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v1i2.131

Abstract

In determining the distribution as an entrepreneur, he must select the distribution channel in his business, and one of them is using the Shopee digital application, creating a page on Facebook, and many other digital accesses that can be used; the aim is to reach more potential customers to see the products being sold, making it easier for prospective customers to see. Customers can contact us online and make transactions easier for customers and entrepreneurs. This research aims to determine the role of distribution channel marketing in increasing customer satisfaction. To find out how service innovation quality increases customer satisfaction. Mapping article use 20 of manuscript form scopus databased index. The proposition in this mapping are H1: Distribution channel marketing has a positive and significant effect on increasing consumer satisfaction. H2: Service innovation quality has a positive and significant effect on increasing customer satisfaction.H3: The distributor channel marketing variable has the most significant influence on increasing consumer satisfaction. 
Symmetrical and Asymmetrical of TAM: Consumer Emotional Value and Service Innovation on Consumer Purchase Decisions Juniansyah, Dedi; Putra, Aditya Halim Perdana Kusuma; Syahnur, Haerdiansyah; Hasan, Sabri; Nujum, Syamsu
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.133

Abstract

This article presents the results of the mapping carried out taken from various sources, with a total of 34 papers used as mapping materials. Based on the existing theory, TAM consists of several factors, namely risk factors, usability, and added value. The community can accept the stronger these three factors, the more robust technology. These factors can lead to an acceptance of feelings of emotional value or commonly refer to as perceived emotional value. A person can receive emotional value after using the technology, and an emotional value can occur because of innovation. These two things can make a decision someone will use the technology. This study aims to determine the symmetrical and asymmetrical relationship between TAM and Emotional Value, Service Innovators, and also Consumer Purchase Decisions.
Technology Acceptance Model in Supporting the Tendency to Use Applications and Impulsive Buying on Purchase Decisions Dwi Azizah, Faradiva; Nur, Andi Nirwana
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.134

Abstract

This article presents the results of the mapping carried out taken from various sources with a total of 20 articles that are used as mapping materials. Starting from 2004 to 2021. Based on existing theory, TAM consists of several factors, namely Risk Factors, Usefulness, and added value where the stronger these factors are, the stronger a technology can be accepted. The perceived ease can trigger impulse buying and purchasing decisions. The purpose of this study is to determine the relationship and correlation between TAM and impulse buying on purchasing decisions among students who use shopee e-commerce as a shopping medium.
Moderating of SERVQUAL on E-WOM, Product Quality, and Brand Image on and E-commerce Purchase Intention Pradana, Andi Fadel Pradana; Hasan, Sabri; Putra, Aditya Halim Perdana Kusuma; Kalla, Rastina
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.135

Abstract

This article presents the results of mapping taken from various sources as many as 20 articles on e-WOM, Product Quality and Brand Image as well as consumer behavior and purchasing power towards purchase intention. In the concept of marketing; word of mouth (WOM) is a noble goal of various business activities where the concept of WOM is as a form of advertising through voluntary recommendation activities from consumers to their social environment and groups. In digital activity, the concept of WOM then changed to e-WOM (electronic word of mouth). The presence of a product, word of mouth and also customer preferences are inseparable from the linkage of brand image attached to product elements and service quality. In general, Brand image is the current view of customers about a brand. Brand image can be defined as a collection of unique associations in the minds of target customers.
Digital-based SME Innovation Development Strategy: Marketing, Entrepreneurship Insight and Knowledge Management Merdika Mansur, Daduk
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.179

Abstract

The success factor for the knowledge sharing from a management point of view, RBV views that substantially the success factor for knowledge sharing is fully held by business leaders. Leaders are seen as the main driving force for business organizations, because all policies and work procedures that a leader will implement in the organization will shape perceptions, culture and will also affect future organizational activities. Support from all parties is needed, not only the role of the leader but also the cooperation and involvement of employees. Refer to the resume of 20 recent Scopus indexed publications. Mapping the literature in this study provides several clues and propositions which can be clearly seen in this paper.
Normative Consideration on Purchase Decision Murtini, Sri
Golden Ratio of Mapping Idea and Literature Format Vol. 1 No. 2 (2021): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v1i2.89

Abstract

The theory of planned behavior is a development of the theory of reasoned action (Ajzen, 1991). Basically the individual behavior of every human being is influenced by individual intentions (behavior intention). Behavioral intentions are influenced by three components, namely attitude, subjective norm, and perceived behavior control (Madden et al., 1992). Attitude is a positive or negative feeling of a person's belief in a behavior. Subjective norm is an individual's emotional perception that assesses the importance of the behavior to be carried out. Perceived behavioral control is an individual's perception of obstacles in carrying out a behavior. This study uses a bibliometric literature review approach with a sample mapping literature of 15 articles regarding planned behavior theory approaches reference articles from 2020 - 2021 under Scopus indexed journal. Universally, the results of this literature study state two propositions and hypotheses (e.g., Firstly, the theoretical implication states that there is a robust theoretical correlation between the theory of Planned behavior on purchase decisions; secondly, the correlation of planned behavior theory in aspects of management (e.g., marketing, Technology, Health Management, and HRM) make a positive contribution as a grounded theory to explain antecedent variables and their correlation to other approaches)
Technology Acceptance Model and Theory of Planed Behavior: Mapping Literature Review Banjarnahor, Astri Rumondang
Golden Ratio of Mapping Idea and Literature Format Vol. 1 No. 2 (2021): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v1i2.91

Abstract

TAM (Technology Acceptance Model) is a technology application model that adopts the Theory of Reasoned Action (TRA) from Fishbein and Ajzen (1975) which is used to see the level of use of respondents in receiving information technology (Kaffashan Kakhki et al., 2020). This TRA is composed of the basic assumption that every human being behaves consciously in self-control and considers the use of available information for use in his life. Ajzen and Fishbein (1975) state that two determining factors can influence a person's intention in doing a certain act, the first is related toattitude towards behavior) and the next influence is social influence, namely subjective norms (subjective norms). This study uses a bibliometric literature review approach with a sample mapping literature of 17 articles regarding planned behavior theory approaches reference articles from 2020 - 2021 under Scopus indexed journal. Our proposition state result the correlation Theory of planned behavior theory and TAM in the aspect of the field of management (e.g., marketing, Technology, E-Commerce) make a positive contribution as a grounded theory to explain the variable antecedent and also its correlation to other theories.
Antecedents and Consequences of Brand Image and Customer Satisfaction on Smartphone Purchase Decisions Maharani Azis, Tasya
Golden Ratio of Mapping Idea and Literature Format Vol. 1 No. 2 (2021): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v1i2.132

Abstract

This research results in a study showing that the strength of a product's brand affects job pursuits. The results of this study also rely on digital marketing in its business which has an increasingly significant impact on promotion and positioning. The results of this study can also show that celebrity trust has a positive effect on brand credibility, and this effect is moderated by consumer ethnicity, without the influence of age or gender. Based on the study results, it is concluded that this approach presents the possibility of smartphone-based colorimetric detection in practical applications. And the results also confirm a positive direct and indirect relationship between online destination brand experience (BE), perceived online destination brand credibility (PODBC), and user behavioral intentions towards destinations (recommend). Mapping article use 20 of manuscript form scopus databased index in year 2020. The proposition in this mapping are H1: The reference group positively and significantly affects consumer purchasing decisions. H2: Reference groups can be a part that can construct latent variables of external factors. H3: External factors have a positive and significant effect on brand image. H4: External factors positively and significantly impact consumer purchasing decisions. H5: Brand image has a positive and meaningful direct relationship with consumer purchasing decisions. H6: Customer satisfaction directly, positively, and meaningfully correlates with consumer purchasing decisions. H7: The reference group variable is the variable that has the most dominant influence on consumer purchasing decisions.

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