Jurnal Abdi Ilmu
Vol 14 No 2 (2021): Jurnal Ilmiah Abdi Ilmu

KORELASI KARTU MEMBER MATAHARI REWARD OVO (MRO) DENGAN PEMBELANJAAN MENGGUNAKAN METODE APRIORI (STUDI KASUS : PT.MATAHARI DEPARTEMENT STORE BINJAI)

Citra Ayu Wasih (STMIK Kaputama)
Budi Serasi Ginting (STMIK Kaputama)
Yani Maulita (STMIK Kaputama)

Article Info

Publish Date
16 Dec 2021

Abstract

Matahari Department Store is one of the large companies engaged in retail with fashion products and other style needs. This company every day must meet consumer needs and are required to make the right decisions in determining sales strategies. To be able to do this, companies need sufficient sources of information to be able to analyze further. For example, by utilizing sales transaction data that has been stored in the database, the management can find out customer habits or customer behavior regarding what products are often purchased and the use of Matahari Reword member cards

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Journal Info
Jurnal Abdi Ilmu
Website

Abbrev

abdiilmu

Publisher

Universitas Pembangunan Panca Budi Medan

Subject

Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Education Engineering Other

Description

Jurnal Abdi Ilmu adalah media publikasi Kajian Konseptual dan praktis berupa Telaah Teoretis maupun hasil-hasil penelitian empiris yang membahas diberbagai bidang disiplin ilmu. Redaksi mengundang para akademisi, peneliti dan praktisi dari berbagai bidang disiplin ilmu untuk mengirimkan naskah yang ...