Themarketingprogramforabusinessisnotonlyaimingatsellingtheproductsbutalsotoprovidecustomersatisfaction.ThepurposeofthisresearchistoinvestigatemarketingmixprogramimplementationofPT.KalbeNutrituonalinJambiBranch.Methodusequalitativedescreptivetool.Theresultshowsthatthefirmshasimplementedmarketingmix,buttheimplmentationshouldbeconductedcreatively.Keywords.Product,proce,distribution,andpromotion.
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