Experiential Marketing and Consumer Satisfaction: Study Meta Analysis

Mohammad Arief (Department of Management, University of Trunojoyo Madura, East Java, Indonesia)
Mochammad Isa Anshori (Department of Management, University of Trunojoyo Madura, East Java, Indonesia)
Ainul Yakin Anwari (Department of Management, University of Trunojoyo Madura, East Java, Indonesia)

International Journal of Social Service and Research
Vol. 2 No. 5 (2022): International Journal of Social Service and Research (IJSSR)

This study examines the relationship between experiential marketing and consumer satisfaction. The meta-analysis technique uses with a sample of 36 articles published from 2010 to 2018. The artifact corrected is a sample error. This research aimed to integrating previous research. With the 95% confidence intervals, this study indicated that there is a significant influence between experiential marketing and consumer satisfaction (r = 0.507). Furthermore, this study also found that there's a significantly influences from sense, fell, think and relate to consumer satisfaction. Moreover, the influence between experiential marketing and consumer satisfaction is strong. The results of the meta-analysis also show the average value of population correlation from sense, feel, think, act and relate to customer satisfaction.