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All Journal International Journal of Social Service and Research
Ainul Yakin Anwari
Department of Management, University of Trunojoyo Madura, East Java, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Experiential Marketing and Consumer Satisfaction: Study Meta Analysis Mohammad Arief; Mochammad Isa Anshori; Ainul Yakin Anwari
International Journal of Social Service and Research Vol. 2 No. 5 (2022): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v2i5.108

Abstract

This study examines the relationship between experiential marketing and consumer satisfaction. The meta-analysis technique uses with a sample of 36 articles published from 2010 to 2018. The artifact corrected is a sample error. This research aimed to integrating previous research. With the 95% confidence intervals, this study indicated that there is a significant influence between experiential marketing and consumer satisfaction (r = 0.507). Furthermore, this study also found that there's a significantly influences from sense, fell, think and relate to consumer satisfaction. Moreover, the influence between experiential marketing and consumer satisfaction is strong. The results of the meta-analysis also show the average value of population correlation from sense, feel, think, act and relate to customer satisfaction.
Co-Authors Mohammad Arief Mohammad Arief