Golden Ratio of Mapping Idea and Literature Format
Vol. 1 No. 2 (2021): February - June

Normative Consideration on Purchase Decision

Murtini, Sri (Unknown)



Article Info

Publish Date
27 Mar 2021

Abstract

The theory of planned behavior is a development of the theory of reasoned action (Ajzen, 1991). Basically the individual behavior of every human being is influenced by individual intentions (behavior intention). Behavioral intentions are influenced by three components, namely attitude, subjective norm, and perceived behavior control (Madden et al., 1992). Attitude is a positive or negative feeling of a person's belief in a behavior. Subjective norm is an individual's emotional perception that assesses the importance of the behavior to be carried out. Perceived behavioral control is an individual's perception of obstacles in carrying out a behavior. This study uses a bibliometric literature review approach with a sample mapping literature of 15 articles regarding planned behavior theory approaches reference articles from 2020 - 2021 under Scopus indexed journal. Universally, the results of this literature study state two propositions and hypotheses (e.g., Firstly, the theoretical implication states that there is a robust theoretical correlation between the theory of Planned behavior on purchase decisions; secondly, the correlation of planned behavior theory in aspects of management (e.g., marketing, Technology, Health Management, and HRM) make a positive contribution as a grounded theory to explain antecedent variables and their correlation to other approaches)

Copyrights © 2021






Journal Info

Abbrev

grmilf

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

Description

The Golden Ratio of Mapping Idea and Literature Format (GRMILF) is the first innovative journal in the world that collects and resumes prior research / recent studies. The Golden Ratio of Mapping Idea and Literature Format (GRMILF) aims to make it easier for global readers to get and read resumes ...