Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis
Vol 4 No 3 (2018): Jurnal Akuntansi, Manajemen dan Bisnis

ANALISIS SALURAN DISTRIBUSI (DISTRIBUTION CHANNEL) POLIKLINIK REHABILITASI MEDIK PADA FASE AWAL OPERASIONAL DI RUMAH SAKIT X

Wiwin Indriani (Unknown)
Tita Hariyanti (Unknown)
Ni Luh Putu (Unknown)



Article Info

Publish Date
01 Jan 2018

Abstract

Medical Rehabilitation Clinic was new program in X hospital. Creating new program automatically associated with marketing. Marketing procedure of new units requires information system to derive initial data as a capital for the preparation of a marketing plan. Marketing program identifies market segment of medical rehabilitation service as well as determines which segments provide greater opportunities. Marketers achieve market segment by distribution channels.. Distribution channel function to deliver products of medical rehabilitation services to patients. The purpose of this study to determine distribution channel of medical rehabilitation services. Data collecting from observation, primary data on medic rehabilitation unit in September 2017 and interviews to physicians and patients. Distribution channel function as deliver services products from medic rehabilitation to patients.

Copyrights © 2018






Journal Info

Abbrev

parsimonia

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Social Sciences

Description

Jurnal Parsimonia adalah jurnal ilmiah dalam bidang akuntansi, manajemen dan bisnis yang diterbitkan oleh Fakultas Ekonomi dan Bisnis Universitas Ma Chung Malang. Jurnal ini diterbitkan dengan tujuan menjadi media publikasi artikel berbasis riset bagi para mahasiswa, akademisi dan praktisi di bidang ...