EQIEN - JURNAL EKONOMI DAN BISNIS
Vol 10 No 1 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS

FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND LOYALTY PADA SMARTPHONE REALME DI JAKARTA

Arbi Siti Rabiah (Universitas Bina Nusantara)
Jeffry Jeffry (Universitas Bina Nusantara)

Article Info

Publish Date
29 Apr 2022

Abstract

This study aims to analyze the factors that influence brand loyalty on Realme smartphone it is perceived quality, brand communication, customer satisfaction, Brand Trust. The data obtained in this study through an online survey using a questionnaire instrument and obtained 100 respondents who use smartphone Realme in Jakarta. Data is processed by Structural Equation Modeling (SEM) with Partial Least Square (PLS) Technique.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
755.048 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
EQIEN - JURNAL EKONOMI DAN BISNIS
Website

Abbrev

OJS

Publisher

STIE DR. KHEZ MUTTAQIEN Purwakarta

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal E-Qien adalah wadah informasi ilmiah bidang ilmu ekonomi dan bisnis, berupa hasil studi kepustakaan maupun studi empiris. Volume 6 Nomor 1 Bulan Februari Tahun 2019. Frekuensi terbitan 2 kali dalam ...