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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS
Jeffry Jeffry
Universitas Bina Nusantara
Decision Sciences, Operations Research & Management

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FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND LOYALTY PADA SMARTPHONE REALME DI JAKARTA Arbi Siti Rabiah; Jeffry Jeffry
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 1 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (755.048 KB) | DOI: 10.34308/eqien.v10i1.544

Abstract

This study aims to analyze the factors that influence brand loyalty on Realme smartphone it is perceived quality, brand communication, customer satisfaction, Brand Trust. The data obtained in this study through an online survey using a questionnaire instrument and obtained 100 respondents who use smartphone Realme in Jakarta. Data is processed by Structural Equation Modeling (SEM) with Partial Least Square (PLS) Technique.
Co-Authors Arbi Siti Rabiah