A SEMIOTIC ANALYSIS OF PUBLIC SERVICE ADVERTISEMENTS

Ni Made Sri Wahyuni (a:1:{s:5:"en_US"s:43:"I Komang Sulatra dan Desak Putu Eka Pratiwi"})
I Komang Sulatra (English study program, Faculty of foreign languages, Mahasaraswati Denpasar University)
Desak Putu Eka Pratiwi (English study program, Faculty of foreign languages, Mahasaraswati Denpasar University)

Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT)
Vol. 2 No. 2 (2022): April: Journal of Humanities, Social Science, Public Administration and Managem

This study aimed to find out and to describe the meaning of the verbal and visual signs in public service advertisements. The data were taken from the internet, which have included the verbal and visual signs. There were two theories applied in this study.  The theory of Semiotics proposed by Saussure (1983) and the theory of meaning by Leech (1981). The process of collecting data was observation method. Through the analysis it was found that verbal and visual signs have important rules to make attractive and good advertisement. In term of verbal sign, these advertisements consist of the text which has an excellent word choice to attract the reader’s interests. Meanwhile, from the visual sign, these advertisements represent unique picture which is to support verbal sign in order to make it easier for reader to understand the context of an advertisement. Overall, the use of verbal and visual sign in the advertisement is really important to share the message of the advertisement and also to attract the readers’ attention.