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All Journal Linguistika Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora RETORIKA: Jurnal Ilmu Bahasa Diglossia Jurnal Arbitrer LINGUAL: Journal of Language and Culture IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature E-Dimas: Jurnal Pengabdian kepada Masyarakat Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya SPHOTA: Jurnal Linguistik dan Sastra LINGUISTIK : Jurnal Bahasa dan Sastra Linguistik Indonesia Yavana Bhasha : Journal of English Language Education Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Kulturistik : Jurnal Bahasa dan Budaya Kibas Cenderawasih : Jurnal Ilmiah Kebahasaan dan Kesastraan TRAVERSE - Journal of Language and Applied Linguistics Journal of Education Research Jurnal Penelitan Mahasiswa Indonesia Jurnal Impresi Indonesia Austronesian: Journal of Language Science & Literature Jurnal Abdi Dharma Masyarakat Elysian Journal : English Literature, Linguistics, and Translation Studies BINA CIPTA LOKATARA SARASWATI Journal of Business on Hospitality and Tourism SPHOTA: Jurnal Linguistik dan Sastra Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar Journal of Linguistic and Literature Studies (JOLLES) Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan Litera : Jurnal Bahasa dan Sastra Lingual: Journal of Language and Culture
Desak Putu Eka Pratiwi
Universitas Mahasaraswati Denpasar
Religion Arts Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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BAHASA KIAS PADA IKLAN TV System, Administrator; -, Desak Putu Eka Pratiwi
Sphota : Jurnal Linguistik dan Sastra Vol 8 No 2 (2016): Sphota
Publisher : Sphota : Jurnal Linguistik dan Sastra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.288 KB)

Abstract

Language of advertisement is a very unique and controversial.  Attracting attention, increasing imagination, and simplifying memories are the main functions of language of advertisement.  So the use of figurative language is very common in advertisements.  Figurative language tries to create particular effects by violating or exploiting language rules.  Advertisers love using figurative language because the image of the product can be built up through the use of irrational language.  This research aims at analyzing types and meaning of figurative language used in TV commercial advertisements.  There are seven advertisements used as data source, such as the advertisement of Kopi Kapal Api, Energen Sereal, Wafer Tango, Kecap Bango, Teh Botol Sosro, Fruitea, dan Ades.  The data were collected through observation and note taking method.  The data were then analyzed using the theory of figurative language proposed by Keraf (2006). The analyzed data were presented in informal method.    Keywords: advertisement, figurative language, meaning
MAKNA TANDA VERBAL DAN NON-VERBAL PADA IKLAN “WAFER TANGO” System, Administrator; -, Desak Putu Eka Pratiwi
Sphota : Jurnal Linguistik dan Sastra Vol 6 No 1 (2014): Sphota
Publisher : Sphota : Jurnal Linguistik dan Sastra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (565.011 KB)

Abstract

Abstrak   Tujuan dari bahasa iklan yaitu untuk menarik perhatian publik terhadap produk yang diiklankan.  Oleh sebab itu bahasa iklan bersifat persuasif dan selalu berusaha mengedepankan keunggulan dan keunikan produk yang diiklankan sehingga orang-orang tertarik untuk membeli produk tersebut.  Bahasa iklan adalah bahasa yang sangat unik  sebab untuk mencapai tujuan-tujuan tertentu pengiklan seringkali menggunakan bahasa yang ‘tidak biasa‘  bahkan melanggar peraturan tata bahasa yang berlaku.  Fenomena ini sangat menarik untuk ditelaah lebih mendalam.  Secara umum, iklan diketahui sebagai sekumpulan tanda-tanda yang bebas ditafsiri.  Tanda-tanda yang digunakan dalam iklan terdiri atas dua jenis, yaitu verbal dan non-verbal. Tanda verbal adalah bahasa yang kita kenal dan tanda non-verbal adalah bentuk dan warna yang disajikan dalam iklan.Penelitian ini bertujuan untuk menelaah makna tanda verbal dan non-verbal yang terdapat pada iklan “”Wafer Tango”.Data dari penelitian ini diambil dari iklan TV.Iklan TV dipilih sebagai sumber data dalam penelitian ini sebab iklan TV memiliki kelebihan dibandingkan dengan iklan cetak.Kelebihan iklan TVterletak pada kemungkinan diterimanya tiga kekuatan makna sekaligus, yaitu narasi, suara, dan visual.Metode dokumentasi dan observasi diterapkan untuk mendapatkan data penelitian berbentuk kualitatif. Teori yang digunakan dalam penelitian ini adalah teori semantik dari Palmer (2001) dan pragmatik dari Yule (1996).Kedua teori tersebut digunakan untuk menganalisis makna tanda verbal.Sementara itu, teori semiotik dari Barthes (1998) digunakan untuk menganalisis makna tanda non-verbal.Analisis data disajikan dengan metode informal.  Hasil penelitian menunjukkan baik tanda verbal maupun non-verbal pada iklan “Wafer Tango” memiliki makna tersembunyi atau makna konotasi.   Kata kunci: iklan, tanda, verbal, non-verbal 
VERBAL AND NON-VERBAL SIGNS IN FACIAL WASH ADVERTISEMENTS: A SEMIOTIC ANALYSIS Andriani, Ria; Pratiwi, Desak Putu Eka; Santika, I Dewa Ayu Devi Maharani
Yavana Bhasha : Journal of English Language Education Vol 4, No 2 (2021)
Publisher : Institut Hindu Dharma Negeri Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/yb.v4i2.2768

Abstract

This study involves the discovery of verbal and non-verbal signs, which also describe the meaning of verbal and non-verbal signs found in the facial wash commercial advertisements. The data were taken from three printed facial wash advertisements. The data source has been taken from the internet. This study used the semiotic hypothesis provided by Saussure (1983: 65) to find out the verbal and non-verbal signs and the theoretical meaning provided by Barthes (1977) to find out the meaning of verbal and non-verbal signs in the facial wash ads. The analysis used a descriptive qualitative approach to analyze the results. As a result, the three facial wash ads show verbal and nonverbal signs that enable the company to market its product. In the verbal signs of the advertising, most of them contain denotative meaning and non-verbal signs which is in part, contain connotative meaning in certain advertisements. Two advertisements used a female as a model; one advertisement used a male as a model. This means that advertisers seek to gain public attention through the use of pretty females, popular figures and natural extracts or ingredients.
VERBAL AND NON-VERBAL SIGNS IN FACIAL WASH ADVERTISEMENTS: A SEMIOTIC ANALYSIS Andriani, Ria; Pratiwi, Desak Putu Eka; Santika, I Dewa Ayu Devi Maharani
Yavana Bhasha : Journal of English Language Education Vol 4, No 2 (2021)
Publisher : Institut Hindu Dharma Negeri Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/yb.v4i2.2768

Abstract

This study involves the discovery of verbal and non-verbal signs, which also describe the meaning of verbal and non-verbal signs found in the facial wash commercial advertisements. The data were taken from three printed facial wash advertisements. The data source has been taken from the internet. This study used the semiotic hypothesis provided by Saussure (1983: 65) to find out the verbal and non-verbal signs and the theoretical meaning provided by Barthes (1977) to find out the meaning of verbal and non-verbal signs in the facial wash ads. The analysis used a descriptive qualitative approach to analyze the results. As a result, the three facial wash ads show verbal and nonverbal signs that enable the company to market its product. In the verbal signs of the advertising, most of them contain denotative meaning and non-verbal signs which is in part, contain connotative meaning in certain advertisements. Two advertisements used a female as a model; one advertisement used a male as a model. This means that advertisers seek to gain public attention through the use of pretty females, popular figures and natural extracts or ingredients.
Figurative Language Used in Hollywood’s Bleeding Album by Post Malone I Kadek Adi Panaji; Desak Putu Eka Pratiwi; I Wayan Juniartha
Linguistika: Buletin Ilmiah Program Magister Linguistik Universitas Udayana Vol 29 No 1 (2022): Maret
Publisher : Program Magister Linguistik Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (709.999 KB) | DOI: 10.24843/ling.2022.v29.i01.p02

Abstract

Abstract--This research aims at finding out the types of figurative language and to analyze the meaning of the figurative language conveyed in Post Malone’s songs in the album entitled Hollywood’s Bleeding. The method used in collecting data is the descriptive qualitative method. The data were analyzed based on the theory types of figurative language from Knickerbocker and Reninger (1963), Knickerbocker and Reninger. Theory proposed by Leech (1981) was applied to find out the meaning. The result shows that there are eight types of figurative language used in Post Malone’s songs.They are simile (4 items or 13.8%), personification (2 items or 6.9%), metaphor (3 items or 10.3%), hyperbole (8 items or 27.6%), synecdoche (2 items or 6.9%), metonymy (2 items or 6.9%), irony (2 items or 6.9%) and paradox (6 items or 20.7%). There were 29 sentences identified using those eight types of figurative languages states above. The dominant types of figurative language is hyperbole because the songwriter is put more exageration to the lyrics to make them sounds beautiful. Keywords: Figurative language; Hollywood’s Bleeding; Post Malone
en Ni Komang Ayu Suardani; Desak Putu Eka Pratiwi; I Wayan Juniartha
Linguistika: Buletin Ilmiah Program Magister Linguistik Universitas Udayana Vol 29 No 1 (2022): Maret
Publisher : Program Magister Linguistik Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/ling.2022.v29.i01.p03

Abstract

Abstract--This research aims at finding out verbal and non-verbal signs and also explaining the meaning of those verbal and visual signs found in the posters of Korean pop idol. The data were taken from ten printed posters of Korean pop idol from the internet. This study used the theory of semiotic by Saussure (1983) to find out the verbal and non-verbal signs and theory meanings by Barthes (1968) to find out the meaning of verbal and visual signs in the posters of Korean pop idol. Descriptive qualitative method was used to analyze the data in this study. As the result, those ten posters of Korean pop idol show the verbal and visual signs that support the agencies to promote their idols. In the verbal and visual signs of the posters album and concert of Korean idol show most all of them conveys connotative meaning. In the non-verbal signs of the advertisements almost all of the posters of Korean idol used the member of the idol group as a model, It means the advertisements want to attract the people interest by using a the good visual of the idol. Keyword: semiotic; verbal signs; non-verbal signs; korean album poster & concert poster
Discovering Messages in COVID-19 Advertisements: A Semiotic Analysis Ni Putu Adik Mariani; Desak Putu Eka Pratiwi; I Wayan Juniarta
Linguistika: Buletin Ilmiah Program Magister Linguistik Universitas Udayana Vol 28 No 2 (2021) : September
Publisher : Program Magister Linguistik Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (721.901 KB) | DOI: 10.24843/ling.2021.v28.i02.p04

Abstract

COVID-19 advertisement is a kind of advertisement which used to convey the information about COVID-19 as well as instructions regarding to health protocols to avoid us from the danger of COVID-19. This study concerned on finding out the messages carried by both verbal and nonverbal signs in COVID-19 advertisements. The data were taken from Pinterest. The data were collected by observation method. The collected data were analyzed by qualitative method using theory of semiotics from Saussure (1983), the theory of meaning from Barthes (1977), and theory of color term from Wierzbicka (1996). The message is presented in formal and informal way. Our findings show that verbal and nonverbal cues in advertisements generally convey the messages that during the pandemic people have to obey protocols such as staying at home, wearing masks correctly, keep social distancing, and washing hands.
Pelanggaran Sendi-Sendi Gaya Bahasa Pada Iklan Tv Desak Putu Eka Pratiwi
RETORIKA: Jurnal Ilmu Bahasa Vol. 1 No. 1 (2015): April 2015
Publisher : Magister of Linguistic, Postgraduated Program, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.969 KB) | DOI: 10.22225/jr.1.1.14.81-93

Abstract

Gaya bahasa adalah cara mengungkapkan pikiran melalui bahasa secara khas yang memperlihatkan jiwa dan kepribadian penulis. Sebuah gaya bahasa yang baik harus mengandung tiga unsur berikut: kejujuran, sopan santun, dan menarik (Keraf, 1991: 113).  Bahasa iklan merupakan bahasa yang sangat kaya, baik gaya maupun pilihan katanya.  Penulis iklan terkenal senang bermain dengan kata-kata dan memanipulasi atau mengubah makna yang sebenarnya sehingga sering terjadi pelanggaran terhadap sendi-sendi gaya bahasa.  Penelitian ini bertujuan untuk menganalisis gaya bahasa yang digunakan pada iklan TV dan menelaah pelanggaran terhadap sendi-sendi gaya bahasa yang terdapat pada iklan TV.  Data pada penelitian ini diambil dari iklan makanan yang ditayangkan di stasiun TV swasta, yaitu iklan Mie Sedaap Cup, Wafer Tango, dan Energen Sereal.  Teori yang digunakan untuk menganalisis data adalah teori gaya bahasa dari Keraf (1991).  Hasil penelitian menunjukkan terjadi pelanggaran terhadap sendi-sendi gaya bahasa pada data iklan yang digunakan dalam penelitian ini.  Namun uniknya, pelanggaran tersebut justru membuat iklan-iklan tersebut menjadi lebih menarik.
Discovering Hidden Messages in Covid-19 Advertisement “Stay Home Save Lives”: A Semiotic Analysis Ni Made Desi Trisnayanti; Desak Putu Eka Pratiwi; Komang Dian Puspita Candra
RETORIKA: Jurnal Ilmu Bahasa Vol. 7 No. 1 (2021): April
Publisher : Magister of Linguistic, Postgraduated Program, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.419 KB) | DOI: 10.22225/jr.7.1.3137.25-31

Abstract

COVID-19 (Coronavirus Disease 2019) is a disease caused by a new type of coronavirus. WHO officially declared COVID-19 as a global pandemic. Both government and non-government parties work together to educate people and provide information about COVID-19 through various ways. Advertisement is considered as one of the effective ways to provide education and understanding about COVID-19. This study aims to discover the hidden messages in COVID-19 advertisements by analyzing the verbal and non-verbal signs used in the advertisement entitled “Stay Home Save Live”. The data were collected by using observation method and note-taking technique. The data were analyzed by descriptive qualitative method using semiotic theory proposed by Saussure (1983) and the theory of meanings proposed by Barthes (1977). The analysis was presented by informal method. The finding shows that both verbal and visual signs in the advertisement “Stay Home Save Lives” have hidden message. Generally, it delivers a message that during this difficult time, people can defeat COVID-19 by staying at home, obeying the health protocol, and being positive.
ON THE SITUATED SOCIO-CULTURAL MEANING OF BENEFACTIVES IN BALINESE Desak Putu Eka Pratiwi; I Wayan Arka; Asako Shiohara
Linguistik Indonesia Vol 36, No 2 (2018): Linguistik Indonesia
Publisher : Masyarakat Linguistik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (538.326 KB) | DOI: 10.26499/li.v36i2.78

Abstract

This paper discusses a preliminary corpus-based study of benefactives in Balinese, from a socio-cognitive theory of situated socio-cultural meaning (cf. Langlotz 2015, Danielle and Evans 2017). It is part of larger corpus-based research on parallel texts in the international SCOPIC (Social Cognition Parallax Interview Corpus) project (http://hdl.handle.net/10125/24742). Benefactive constructions are defined as those expressing states of affairs (SoA) hold to someone’s advantage (Kittilä and Zúñiga 2010).  The notion of '(someone's) advantage' in Balinese benefactive meaning is tightly embedded in Balinese cultural worlds, having complex positive social meanings in which concepts such as 'self', 'reciprocity', 'in-.out-group', and spiritual rewards are central. The socio-cultural worlds are evidently reflected the speech level system in Balinese. There are different forms with fine-grained social meanings such as three words for 'give' in Balinese depending on the relative social relations of event and/or speech participants. An incorrect choice of linguistic device would lead to incorrect social indexing; hence socially unacceptable or inappropriate, not giving rise to the intended positive benefactive meaning. Our findings show that benefactive meaning is expressible through different means (lexical, morphological, and analytical/constructional). Surprisingly, the lexical benefactive 'give' is 100% expressed through the verb baang in our Balinese SCOPIC corpus, suggesting that the corpus is rather skewed towards the common (or low) register.
Co-Authors Adrianus Sudirman, Yakobus Adriano Lajar Andina, A.A. Diah Trisna Andriani, Ria Ariyaningsih, Ni Nyoman Deni Arnadi, I Wayan Redi Asako Shiohara Astawan, I Made Agus Astini, Ni Luh Putu Nur Sri Ayu Pujiastuti, Ni Komang Bagul, Apolinarius Bamagin Fatwansyah Barung, Lodovikus Budiantini, Ni Kadek Novita Casmita, Putu Darmapratiwi, Kadek Deni Krisnawan Devi Maharani Santika I Dewa Ayu Dewi, Ni Luh Eka Trisna Dewi, Ni Luh Putu Septiadewi Dewi, Putu Diah Puspita Enos Bodu Saga Evantri Ngailo Ferdinal, Ferdinal Gusti Ayu Arlinda Liestya Devi Heni, Monika I Dewa Ayu Devi Maharani Santika I Gede Agus Dewangga I Gede Dayuh Suryantara I Gede Suardana I Gusti Agung Sri Rwa Jayantini I Gusti Ayu Vina Widiadnya I Gusti Ayu Vina Widiadnya Putri I Kadek Adi Panaji I Kadek Bayu Parmawan I Komang Sulatra I Komang Sulatra I Made Andika Dwi Jaya I Made Perdana Skolastika I Made Tobi Arinata I Putu Ade Pratama I Putu Andri Permana I Putu Andri Permana I Wayan Arka I Wayan Juniarta I Wayan Juniartha I Wayan Restu Widiarta Ida Ayu Mela Tustiawati Ida Ayu Putri Gita Ardiantari Ida Bagus Gde Nova Winarta Janggur, Oktavianus Jaya, Made Dhaniswara Jayantini, IGA Sri Rwa Komang Dian Puspita Candra Komang Dian Puspita Candra, Komang Dian Puspita Komang Widya Udiani Dewi Lajar, Yakobus Adriano Legawa, I Gede Aditya Cipta Lembu, Eufronius Sarino Listaningsih, Ni Putu Heni Lutfiana, Dina Made Perdana Sekolastika Maria Alvita Nai Modok Ngadu, Dominikus Ni Gusti Ayu Putu Ananda Devi Ni Kadek Debi Puspita Manggalita Ni Kadek Dian Trisnawati Ni Kadek Dian Trisnawati Ni Kadek Kurnia Nareswari Dewi Ni Kadek Widya Putri Ni Ketut Ria Agustina Ni Komang Ayu Suardani Ni Luh Emi Puspita Sari Ni Luh Gede Elsa Wiyanti Ni Made Ayu Widiantari Ni Made Candra Sandita Dewi Ni Made Desi Trisnayanti Ni Made Sri Wahyuni Ni Made Verayanti Utami Ni Nyoman Sayun Trinadi Ni Nyoman Tri Jayanti Ni Putu Adik Mariani Ni Putu Mirah Handayani Ni Putu Risma Cahyani Ni Putu Wina Damayanti Ni Wayan Alan Mirani NI WAYAN SUASTINI Ni Wayan Suastini Oktavianus Oktavianus Padmi, Ni Luh Indriyani Patrisia Adma Renda Pratiwi Rusadi, Ni Made Putri Utami, Ni Putu Cahyani Putri, Ni Kadek Ayu Putu Nur Ayomi Rika, Ni Wayan Silvester Aman Sri Rwa Jayantini, I Gusti Agung Stefanus Dendy Prasetya Bere Sudarmini, Ni Kadek Ayu Sulatra I Komang Suwitri, Ni Luh Nita System, Administrator Utami, Ni Putu Cahyani Putri Wiyanti, Ni Luh Gede Elsa Yohanes Kapistrano Agung Yosefa Amung Yugiastari Yustina Juita Simarmata