JURNAL PENDIDIKAN DAN BISNIS
Vol. 1 No. 1 (2019): Panca Sakti Bekasi : JURNAL PENDIDIKAN dan BISNIS (September 2019)

DIFERENSIASI PRODUK, MANAJEMEN KERELASIAN PELANGGAN, DAN PENETAPAN HARGA DALAM KINERJA PEMASARAN

Joni Tesmanto (Universitas Panca Sakti Bekasi)
Natalia Titik Wiyani (Universitas Panca Sakti Bekasi)

Article Info

Publish Date
20 Sep 2019

Abstract

The problem studied in this research dealt with the implementation of product differentiation, customer relationship management, price fixing and their effect on customer values implying on marketing performance. Marketing performance can be implemented from the creation of superior customer values. Batik customers will provide higher contribution to the Small, Micro Enterprise which is considered to give the best customer value for itself. High marketing performance has great potential in obtaining loyal customers

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Journal Info
JURNAL PENDIDIKAN DAN BISNIS
Website

Abbrev

jpb

Publisher

Universitas Panca Sakti Bekasi

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

Jurnal Pendidikan dan Bisnis berisi pokok-pokok permasalahan baik dalam pengembangan kerangka teoritis, implementasi maupun kemungkinan pengembangan Pendidikan dan Bisnis secara ...