de-lite
Vol 1, No 1 (2021): July 2021

Application of The Synesthetic Approach in A Layout Design Course

Ellis Melini (Universitas Pelita Harapan)



Article Info

Publish Date
04 Jul 2021

Abstract

In visual communication design education, teachers strive to help students understand how to generate ideas in whatever form of graphics they are trying to create. This paper focuses on how we apply the concept of synesthesia in a visual composition, specifically in the form of a page layout comprising both text and images. This research is done in a class of second-year students majoring in graphic design in a visual communication design bachelor program. Students are given an assignment to create a multi-column layout and incorporate the synesthesia concept in their design. The result is quite interesting, with some artworks showing what can be considered as universal synesthetic experience for the viewers. The artworks are then evaluated and considered for future classroom exercises.

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Journal Info

Abbrev

DE-LITE

Publisher

Subject

Arts Humanities Education Languange, Linguistic, Communication & Media Other

Description

de.lite Journal of Visual Communication Design Study and Practice is a peer reviewed billingual journal that focuses on the foundational discussion of visual communication design. The journal is published by the Department of Visual Communication Design of Universitas Pelita Harapan, and managed by ...