Journal of Business Management Education (JBME)
Vol 7, No 1 (2022)

STRATEGY ANALYSIS OF MSMES DEVELOPMENT IN SIDOARJO REGENCY DURING THE COVID-19 PANDEMIC

Rahmadani, Rannu Dyah (Unknown)
Subroto, Waspodo Tjipto (Unknown)



Article Info

Publish Date
04 Jul 2022

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the sector that absorbs the largest workforce in Indonesia up to 97% and is the most important part of the country's economy. When Indonesia experienced the monetary crisis in 1998, MSMEs were able to restore the Indonesian economy. However, due to the Covid-19 pandemic that is currently hitting Indonesia, it causes a decline in production for MSMEs in Sidoarjo Regency and contributes to the country's weak economy. This study aims to analyze and identify the factors that cause the decline in the existence of MSMEs in Sidoarjo Regency using SWOT analysis and analysis of internal and external factors, as well as strategies for developing MSMEs in Sidoarjo Regency. This study uses the Systematic Literature Review (SLR) method, which uses literature in the form of journals, papers or seminar proceedings, and reports from government or private institutions, as a reference in data collection. The results of the research are in the form of development strategies according to the needs of MSMEs in Sidoarjo Regency.Keywords:SWOT Analysis,Analysis of Internal and External Factors,MSMEs Development Strategy.

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Journal Info

Abbrev

JBME

Publisher

Subject

Economics, Econometrics & Finance Education

Description

Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, ...