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All Journal Journal of Business Management Education (JBME) International Journal of Emerging Research and Review
Rahmadani, Rannu Dyah
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Economics, Econometrics & Finance Education Social Sciences Other

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STRATEGY ANALYSIS OF MSMES DEVELOPMENT IN SIDOARJO REGENCY DURING THE COVID-19 PANDEMIC Rahmadani, Rannu Dyah; Subroto, Waspodo Tjipto
Journal of Business Management Education (JBME) Vol 7, No 1 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i1.45058

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the sector that absorbs the largest workforce in Indonesia up to 97% and is the most important part of the country's economy. When Indonesia experienced the monetary crisis in 1998, MSMEs were able to restore the Indonesian economy. However, due to the Covid-19 pandemic that is currently hitting Indonesia, it causes a decline in production for MSMEs in Sidoarjo Regency and contributes to the country's weak economy. This study aims to analyze and identify the factors that cause the decline in the existence of MSMEs in Sidoarjo Regency using SWOT analysis and analysis of internal and external factors, as well as strategies for developing MSMEs in Sidoarjo Regency. This study uses the Systematic Literature Review (SLR) method, which uses literature in the form of journals, papers or seminar proceedings, and reports from government or private institutions, as a reference in data collection. The results of the research are in the form of development strategies according to the needs of MSMEs in Sidoarjo Regency.Keywords:SWOT Analysis,Analysis of Internal and External Factors,MSMEs Development Strategy.
Determinants of Green Purchase Intention on Eco Print MSME Products in Surabaya Marlena, Novi; Dwijayanti, Renny; Sudarwanto, Tri; Saino, Saino; Rahmadani, Rannu Dyah; Afifah, Siti Nur; Faharani, Alifia Annisa
International Journal of Emerging Research and Review Vol. 3 No. 3 (2025): September
Publisher : IKIP Widya Darma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56707/ijoerar.v3i3.118

Abstract

Objective: This study aims to examine the impact of green perceived quality on green purchase intention. Additionally, it seeks to explore whether green trust enhances the relationship between green perceived quality and green purchase intention. Method: The research employs a quantitative approach, focusing on consumers in Surabaya who have experience purchasing eco-print products from MSMEs. A total of 300 respondents were selected using a simple random sampling technique. Data were collected through an online questionnaire distributed via Google Forms, and the analysis was conducted using Moderated Regression Analysis (MRA). Results: The findings reveal that green perceived quality significantly influences green purchase intention. However, green trust does not moderate or strengthen the relationship between green perceived quality and green purchase intention.  Novelty: While prior studies have investigated issues related to trust, this research uniquely examines the role of environmental beliefs from the perspective of perceived quality in shaping green purchase behaviour, particularly in the context of MSME products. By proposing a research framework, this study provides insights that can assist MSMEs in enhancing green purchasing intensity through strategies centered on green perceived quality and moderated by green beliefs.
Co-Authors Afifah, Siti Nur Faharani, Alifia Annisa Novi Marlena Renny Dwijayanti Saino, Saino Tri Sudarwanto Waspodo Tjipto Subroto