Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal)
Vol 17, No 1 (2022)

Analisis IPA Dan CSI Terhadap Kepuasan Pelanggan Market Place Pada Pelayanan J&T Express Indonesia

Ulta Rastryana (Bina Sarana Informatika University)
Usran Masahere (Bina Sarana Informatika University)
Santi Rusmayanti (Bina Sarana Informatika)



Article Info

Publish Date
30 Apr 2022

Abstract

Currently, with the advancement of information technology and the increasing number of Indonesian markets, more than 60% of Indonesians including millennials, entrepreneurs, employees, and housewives, have switched to using marketplaces such as Tokopedia, Shopee, Lazada, etc. for their daily needs. In this study, researchers want to summarize customer satisfaction when using the Shopee marketplace, especially those related to the services provided by PT. J&T Express Indonesia is located at the Koja Jakarta Utara. Researchers used raw data from a questionnaire of 100 respondents and used the IPA and CSI methods as analytical measuring tools to understand customer satisfaction. From the results of this study using the IPA method, there are several indicators of customer satisfaction that need to be improved both in quadrants I, II, III, and IV. Of the four quadrants, quadrant IV needs to improve the performance of the J&T Express company, although customers are satisfied customers also don't expect much from the J&T Express company. And if use the CSI method, you get 80.36%, which means that customers are satisfied with the services provided by J&T Express Indonesia.

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Journal Info

Abbrev

JTE

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Tirtayasa Ekonomika Journal |ISSN: 2540-931X (Online)| is published by Faculty of Economics and Business, University Sultan Ageng Tirtayasa. Tirtayasa Ekonomika Journal provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news ...