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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) JURNAL PEMASARAN KOMPETITIF Jurnal Administrasi Bisnis (J-Adbis) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research TOFEDU: The Future of Education Journal Journal of Innovative and Creativity Journal of Scientific Interdisciplinary Global Leadership Organizational Research in Management JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Ulta Rastryana
Unversitas Bina Sarana Informatika
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Pendidikan Kewirausahaan dan Kreativitas Diri Terhadap Minat Wirausaha Pada Mahasiswa Akuntansi Kelas 63.4A.31 Ulta Rastryana
Jurnal Pemasaran Kompetitif Vol 5, No 1 (2021): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v5i1.12345

Abstract

Penelitian ini di adakan dengan tujuan mencari hipotesis apakah pendidikan kewirausahaan sebagai variable bebas (X1) memiliki pengaruh terhadap minat wirausaha mahasiswa(Y), dan apakah kreativitas diri pribadi (X2) bisa mempunyai pengaruh terhadap minat wirausaha mahasiswa (Y) dan apakah pendidikan kewirausahaan dan kreativitas diri secara bersama-sama mempunyai pengaruh terhadap minat wirausaha mahasiswa (X1+X2 = Y), adapun sampel yang di gunakan adalah data mahasiswa di kelas 63.4A.31 prodi S1 Akuntansi Universitas Bina Sarana Informatika sebanyak 30 mahasiswa/i dan menggunakan metode penelitian statistik deskriptif kuantitatif. Setelah menggunakan metode statistik SPSS maka di peroleh nilai signifikansi 0,05, bahwa pendidikan kewirausahaan tidak memiliki pengaruh terhadap minat wirausaha mahasiswa, untuk kreativitas diri ternyata memiliki pengaruh yang signifikan terhadap minat wirausaha mahasiswa dan pendidikan kewirausahaan dan kreativitas diri secara bersama-sama memiliki pengaruh terhadap minat wirausaha mahasiswa
Analisis IPA Dan CSI Terhadap Kepuasan Pelanggan Market Place Pada Pelayanan J&T Express Indonesia Ulta Rastryana; Usran Masahere; Santi Rusmayanti
Tirtayasa Ekonomika Vol 17, No 1 (2022)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v17i1.14144

Abstract

Currently, with the advancement of information technology and the increasing number of Indonesian markets, more than 60% of Indonesians including millennials, entrepreneurs, employees, and housewives, have switched to using marketplaces such as Tokopedia, Shopee, Lazada, etc. for their daily needs. In this study, researchers want to summarize customer satisfaction when using the Shopee marketplace, especially those related to the services provided by PT. J&T Express Indonesia is located at the Koja Jakarta Utara. Researchers used raw data from a questionnaire of 100 respondents and used the IPA and CSI methods as analytical measuring tools to understand customer satisfaction. From the results of this study using the IPA method, there are several indicators of customer satisfaction that need to be improved both in quadrants I, II, III, and IV. Of the four quadrants, quadrant IV needs to improve the performance of the J&T Express company, although customers are satisfied customers also don't expect much from the J&T Express company. And if use the CSI method, you get 80.36%, which means that customers are satisfied with the services provided by J&T Express Indonesia.
Payback Period Analysis on Joint Analisis Payback Period pada Usaha Pembesaran Udang Maju Bersama Santi Rusmayanti; Ulta Rastryana; Tri Lestari; Dedi Damhudi
Jurnal Administrasi Bisnis Vol. 2 No. 2 (2022): November 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jab.v2i2.1416

Abstract

Tujuan didirikan sebuah perusahaan yaitu untuk mendapatkan keuntungan yang sebanyak-banyaknya. Selain keuntungan, didalam suatu usaha juga penting dilakukan perhitungan R/C, BEP (Unit) untuk menentukan berapa banyak jumlah produksi yang harus diperoleh agar perusahaan mengalami titik impas, ROI dan Payback Period (PP) untuk menghitung  berapa lama waktu yang dibutuhkan agar modal yang dikeluarkan bisa Kembali. Dengan melakukan perhitungan Analisa Payback Period maka perusahaan akan mengetahui berapa lama waktu yang dibutuhkan untuk mengembalikan modal atau nilai investasi yang dikeluarkan.Usaha Pembesaran Udang Maju Bersama merupakan perusahaan yang bergerak di bidang bisnis udang yang berlokasi di Serang, Banten.  Metode penelitian ini adalah metode deskrptif dengan pendekatan kasus untuk mendapatkan gambaran yang lebih jelas dan terperinci berdasarkan penelitian ini menunjukan bahwa perusahaan dengan memperhitungkan penilaian investasi berupa R/C, BEP, ROI, dan PP (payback period) dimana perusahaan dapat memperkirakan berapa lama waktu yang dibutuhkan agar modal kembali. Nilai R/C yang dicapai oleh usaha pembesaran udang maju bersama mencapai Rp.1,25, BEP (Unit) sebesar 114 Kg, ROI 44,78% dan PP(Payback Period) yang dicapai oleh Usaha Pembesaran Udang Maju Bersama mencapai 2,2 tahun dan angka ini lebih kecil dibandingkan umur investasi, maka investasi layak dijalankan. Owner usaha pembesaran udang Maju Bersama, sebaiknya menerapkan analisis Payback Period sebagai salah satu alat untuk mengetahui kondisi keuangan yang telah dicapai untuk mempersingkat waktu pengembalian modal yang telah dikeluarkan.
ANALISIS SWOT DAN BISNIS MODEL CANVAS DALAM PEMBUKAAN UMKM PADA MASA PANDEMI COVID 19 Rastryana, Ulta

Publisher :

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.698 KB) | DOI: 10.31955/mea.v5i1.942

Abstract

The Covid 19 pandemic that is currently occurring in Indonesia has caused Indonesia to experience symptoms of a recession, where it is difficult to find jobs. This study aims to determine the development of UMKM during a pandemic and how many residents have turned into entrepreneurs. This study uses the SWOT research method and the creation of a canvas model business concept. Respondents of this study were 30 UMKM in the kelurahan Rawa Badak Selatan in North Jakarta and the data were collected through the interview method from several informants and observations of 30 UMKM. This study shows the results, namely the effect of SWOT analysis and making the business concept of the canvas model on UMKM, which can increase income during the Covid Pandemic 19.
IMPLEMENTASI METODE SIMPLEKS UNTUK MEMPEROLEH LABA MAKSIMUM PADA TOKO KUE CANTIKA Rastryana, Ulta; Rusmayanti, Santi; Lestari, Tri; Damhudi, Dedi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3213

Abstract

Saat ini banyak sekali berkembangnya bisnis UKM yang di sertai persaingan yang cukup ketat antar bisnis yang sejenis dan banyak faktor yang mempengaruhi untung atau tidaknya bisnis tersebut dapat berjalan dengan baik, Dengan kondisi banyaknya UKM yang banyak berdiri di Indonesia, maka itu peneliti ingin meneliti perkembangan dari suatu usaha toko kue cantika yang baru berdiri kurang lebih lima tahun. Toko kue cantika merupakan usaha dagang yang bergerak di bidang makanan ringan yaitu berupa penjualan donat kentang dan donat aneka rasa, toko kue ini berlokasi di jalan kebon jati No. 1 sukabumi jawa barat. penelitian ini bertujuan untuk mengetahui seberapa besar laba maksimun yang diperoleh oleh toko kue cantika dalam satu hari produksi Untuk menjaga kelangsungan, berkembangnya usaha dagang dari toko kue cantika maka diperlukan langkah-langkah untuk dapat mengalokasi bahan baku serta meningkatkan keuntungan. Diperlukan metode dalam menentukan kombinasi yang tepat dari produk yang dibuat serta kombinasi dari produk yang dihasilkan. Metode simpleks ialah metode yang digunakan dalam penelian ini yaitu berupa aplikasi POM-QM for windows V5. Aplikasi ini bisa untuk memperkirakan laba maksimum yang diperoleh dari setiap produksi yang dilakukan oleh pemilik toko kue cantika dalam jangka waktu satu hari, sehingga memiliki perkiraan perhitungan yang akurat. Hasil perhitungan laba maksimum dalam satu hari sebesar Rp 2.472.000
FINANCIAL HIGHLIGHTS COMPARISON OF THE PHARMACEUTICAL INDUSTRY BEFORE AND DURING THE PANDEMIC PERIOD : 2018-2021 ANALYSIS Lestari, Tri; Damhudi, Dedi; Rastryana, Ulta; Rusmayanti, Santi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): Edisi September - Desember 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i3.3411

Abstract

During the COVID-19 pandemic, the pharmaceutical industry became a priority sector for the government's efforts towards achieving the Making Indonesia 4.0 program. This priority was driven by the increased demand for supplements, vitamins, and medications to boost immune systems. Unlike other sectors that experienced a decline in demand during the COVID-19 pandemic, the pharmaceutical industry saw an upward trend. This presents an interesting opportunity to assess the financial performance of these pharmaceutical companies. The objective of this assessment is to determine whether there are any differences in financial performance between the pre-pandemic and during the pandemic periods (2018-2021) in the pharmaceutical industry. The study involved a sample of 10 pharmaceutical companies listed on the Indonesia Stock Exchange, including both state-owned enterprises (BUMN) and private companies. The assessment method employed was the non-parametric Mann-Whitney test, as the available data did not follow a normal distribution. The research findings indicate that the Current Ratio (CR), Net Profit Margin (NPM), Debt to Asset Ratio (DAR), and Debt to Equity Ratio (DER) showed no significant differences between the pre-pandemic period (2018-2019) and during the COVID-19 pandemic period (2020-2021).
Pengaruh Sikap Berprilaku dan Motivasi Diri Terhadap Kinerja Karyawan Pada PT. Bank Danamon Indonesia Rastryana, Ulta; Masahere, Usran
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 4 No 02 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.4927

Abstract

A corporation seeks optimal performance from its workforce, prompting researchers to conduct a study at the national private bank, PT. Bank Danamon Indonesia, situated on Jalan Prapatan Raya No. 50 in Central Jakarta. The study focuses on two independent variables, namely behavioral attitude and Internal drive. This study seeks to evaluate the influence of behavioral attitudes. and Internal drive on workplace productivity at PT. Bank Danamon Indonesia, Tbk Prapatan Raya Branch, Central Jakarta. The sample comprises all 68 employees at PT. Bank Danamon Indonesia, Tbk, Prapatan Branch. The researchers conducted various statistical analyses, including tests of validity, tests of reliability, tests for classical assumptions, t-tests, and f-tests, and regression analysis involving several variables analyses. The classical assumption test results indicate that each indicator in the independent and dependent variables is valid and reliable. In the t-test, both behavioral attitude and self-motivation variables individually influence employee performance variables significantly (with a sig value <0.05). Meanwhile, the f-test shows that both behavioral attitude and self-motivation variables collectively have a significant impact on workplace productivity variables (with sig < 0.05). This study yields positive influence results, suggesting that positive employee behavior and motivation correlate positively with employee performance.
The Implementation of strategies and policies in sustaining micro and small enterprises amidst the impact of the covid-19 pandemic Damhudi, Dedi; Lestari, Tri; Rastryana , Ulta; Rusmayanti, Santi
Jurnal Administrasi Bisnis Vol. 3 No. 1 (2023): Mei 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jab.v3i1.1946

Abstract

Industri Mikro dan kecil merupakan salah satu industri yang terkena dampak pandemi COVID-19. Pada riset ini dilakukan kajian mengenai “Implementasi Strategi dan Kebijakan dalam Mempertahankan Usaha Pada Industri Mikro dan kecil di Tengah Dampak Pandemi COVID-19”. Riset ini dilakukan dengan menggunakan analisis kuantitatif menggunakan data publikasi Badan Pusat Statistik yaitu “Profil Industri Mikro dan kecil 2021” sebagai data sekunder yang akan diolah menggunakan bantuan alat uji statistik JASP. Model regresi linier berganda digunakan untuk mengetahui besarnya pengaruh antara variabel independen terhadap variabel dependen dengan melibatkan variabel Strategi usaha, kebijakan yang dibutuhkan, dan lama usaha bertahan tanpa bantuan sebagai variabel independen, sedangkan dampak pandemi COVID-19 digunakan sebagai variabel dependen. Hasil riset menunjukkan bahwa variabel strategi memiliki pengaruh yang signifikan terhadap variabel dampak pandemi COVID-19, sedangkan variabel kebijakan yang dibutuhkan dan lama usaha bertahan tanpa bantuan tidak mempengaruhi secara signifikan terhadap dampak pandemi COVID-19.
Pengaruh Rekrutmen dan Pelatihan Kerja terhadap Kinerja Karyawan di PT Inasentra Unisatya Retno Nurcholis; Ulta Rastryana
Global Leadership Organizational Research in Management Vol. 2 No. 4 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i4.1875

Abstract

The main aspect that needs to be considered by organizations or companies to achieve their goals is the HR aspect. Therefore, companies need to pay more attention to employee performance to be even better, especially in terms of recruitment and job training. This study aims to determine the effect of recruitment and job training on employee performance at PT. Inasentra Unisatya. The research method used is a quantitative approach. Data collection methods in this study are interviews, observations, questionnaires, and literature studies. The population in this study were permanent employees of PT. Inasentra Unisatya in the field of personnel as many as 53 employees. The sampling technique used was a saturated sample with a sample size of 53 respondents. The data analysis techniques used were data quality testing, classical assumption testing, hypothesis testing, and determination coefficient testing processed using the SPSS version 25.0 application. The results of this study indicate that partially recruitment has a positive and significant effect on employee performance. Partial job training has a positive and significant effect on Employee Performance. Simultaneously recruitment and job training have a positive and significant effect on employee performance.
The Influence of Kaizen Culture and Rewards on Employee Performance at PT. Pardic Jaya Chemicals Ananda Prassetiyo; Ulta Rastryana; Usran Masahere; Syabrinildi
The Future of Education Journal Vol 4 No 3 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i2.420

Abstract

PT. Pardic Jaya Chemicals is a company that produces synthetic resin used as raw material for other industries. In its operations, it is important for PT. Pardic Jaya Chemicals to pay attention to factors that can optimize employee performance, such as the kaizen culture implemented through a suggestion system and a reward system. The purpose of this study is to analyze the partial and simultaneous effects of kaizen culture and rewards on employee performance. The data collection methods used are observation, questionnaires, and literature study. The type of analysis method is quantitative, using multiple linear regression analysis. The sample size is 60 people, obtained from the Slovin formula applied to a population of 150 individuals. Based on the research conducted, the multiple linear regression equation produced is Y = 5.611 + 0.290X1 + 0.557X2. This equation shows that kaizen culture has a positive and significant effect on employee performance with a significance value of 0.002 < 0.05 and t-count > t-table (3.317 > 2.002). Rewards have a positive and significant effect on employee performance with a significance value of 0.001 < 0.05 and t-count > t-table (4.965 > 2.002). Kaizen culture and rewards simultaneously have an effect on employee performance with a significance value of 0.001 < 0.05 and F-count > F-table (36.988 > 4.007).
Co-Authors Aliah, Ida Istania Ananda Prassetiyo Bayhaqi, Najwa Toha Dedi Damhudi Ferdiyanto , Agung Hayat Rachman, Pipit Shofiatul Irawan, Rini Larasati Nandita, Afifah Nur Rafiq Naufal Retno Nurcholis Rini Larasati Irawan Rusmayanti, Santi Santi Rusmayanti Santi Rusmayanti Santi Rusmayanti Syabrinildi Syabrinildi, Syabrinildi Tri Lestari Tri Lestari Usran Masahere Usran Masahere