Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer
Vol 6 No 6 (2022): Juni 2022

Analisis Pengalaman Pengguna (User Experience) pada Website E-commerce di Indonesia menggunakan Metode Scenario Testing dan SUPR-Q (Studi Kasus: Tokopedia dan Bukalapak)

Sherin Kinanthining Ratri (Fakultas Ilmu Komputer, Universitas Brawijaya)
Buce Trias Hanggara (Fakultas Ilmu Komputer, Universitas Brawijaya)
Yusi Tyroni Mursityo (Fakultas Ilmu Komputer, Universitas Brawijaya)



Article Info

Publish Date
06 Jul 2022

Abstract

The increase in online shopping activity during the COVID-19 pandemic has also increased the competition among e-commerce platforms. User experience becomes a crucial part of an e-commerce platform. If users cannot easily purchase the product or find the information they need, they will go elsewhere and might share the poor experience to friend, family, and colleague. This research aims to compare two e-commerce websites with similar characteristics and business model, namely Tokopedia and Bukalapak. The methods used on this research are scenario testing and SUPR-Q. The 5 respondents involved in objective testing are requested to complete task scenarios on Tokopedia and Bukalapak websites. The parameters used in scenario testing are task completion rate, error during task completion, time per completed task, and number of clicks during task completion. Meanwhile, 40 respondents are requested to fill out the SUPR-Q questionnaire which has 4 factors, namely usability, appearance, trust, and loyalty. The respondents involved in this research are users of the Tokopedia and Bukalapak websites who are at least 18 years old and come from the province of East Java. From the two tests that have been carried out, it is concluded that the Bukalapak website is superior in terms of effectiveness and efficiency. However, the Tokopedia website has a better user experience. In addition to that, the Tokopedia website also outperforms the Bukalapak website in terms of usability, appearance, trust, and loyalty.

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Journal Info

Abbrev

j-ptiik

Publisher

Subject

Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Engineering

Description

Jurnal Pengembangan Teknlogi Informasi dan Ilmu Komputer (J-PTIIK) Universitas Brawijaya merupakan jurnal keilmuan dibidang komputer yang memuat tulisan ilmiah hasil dari penelitian mahasiswa-mahasiswa Fakultas Ilmu Komputer Universitas Brawijaya. Jurnal ini diharapkan dapat mengembangkan penelitian ...